PHA

SCPG Center

Awards

China Commercial Real Estate Summit 2019

China Commercial Real Estate Urban Renewal Demonstration Project

Project Summary

Location: Shenzhen, China

Project area: 128,000 m²

Service: Redevelopment (Facade and Interiors)

SCPG Center is limited by the internal spatial structure problems such as low layer height and moving line design, which hinders the shopping experience. A number of popular brand tenants with special requirements for space are therefore difficult to settle. With the continuous upgrading of consumer demand and adhere to the consumer-oriented, SCPG Center will reform the internal space, facade, external commercial plaza and many other aspects sequentially, thus comprehensively enhance the consumers’ experience, creating a new landmark in the quality of life in Shenzhen.