Ping Xu is the Design Director and founder of PH Alpha Design (PHA). She is a passionate and bold designer with more than 30 years of professional architectural experience in both the PRC and Hong Kong.

Ping has extensive design expertise and experience in various project typologies，from large mixed-use developments, retail, office buildings, hotels, high-rise/low-rise residential complexes, to cultural buildings such as libraries and exhibition centres etc. She specializes in handling complex mixed-use projects that integrate retail with commercial, hotel and residential programmes.

Before joining PHA, Ping was an Executive Director of Aedas and played a major role in a number of award-winning architectural design projects. She was the principal designer of Starlight Place, a large-scale retail project in Chongqing, PRC, for which Aedas earned an accolade of International awards including winner of the Best Retail Architecture of Asia Pacific and Best Retail Architecture of China (5-Star) of the Asia Pacific Property Awards 2013; winner of the RLI International Retail & Leisure Destination of Global RLI International Awards 2013 and shortlisted candidate in the Built Retail Projects category of Cityscape Awards for Architecture in Emerging Markets 2013.

She was also the principal designer of Gome Guotai Shopping Mall in Chongqing, PRC, which was named finalist in the future commercial projects category of World Architectural Festival (WAF) 2009. In a planning and design competition run by China Real Estate and Architectural Technology (CIHAF) in 2012, Ping won the Annual Contribution Award for Chinese Architects.

In 2020, she was invited to be the judge of the International Property Awards.

With years of practice and extraordinary understanding, Ping has formed her own unique and successful experience in commercial design, which often benefits the project infinitely. Her design is within the reasonable construction cost, and she is good at using the architectural language to endow the building with emotion and soul, so that the wonderful design can be transformed into tangible value to meet the expectations of the client.