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News

Hangzhou Huaxia Center has received two awards at the Asia HOREDA 2021 Hangzhou Huaxia Center has received two awards at the Asia HOREDA 2021
Hangzhou Huaxia Center has received two awards at the Asia HOREDA 2021
Sep,2021
Hangzhou Huaxia Center has received two awards at the Asia Hospitality and Retail Design Awards 2021 co-organized by Informa Markets and #PRCMagazine, a ROF Media publication:
  1. Merit award in Outstanding Retail Design – APAC
  2. Winner in #MyFavourite (Online Voting) New Retail Space


Huaxia Center is a mixed use development that includes Grade-A offices, a 5-star international hotel, a boutique shopping mall and a rain protected shopping street.

The Ring center office building received LEED gold certification The Ring center office building received LEED gold certification
The Ring center office building received LEED gold certification
Sep,2021
Office buildings A and B of Hongkong Land's Yorkville - The Ring have successfully become the first 5A Grade A office building projects in Chongqing that have obtained LEED v4 CS gold certification ,which is less than 50 nationwide.

The facade of the office building tower is dominated by vertical lines. The vertical line patterns set at two diagonal corners of the building are connected with the canopy, forming like a waterfall pouring down from the top of the mountain, as if a beautiful white ribbon is falling down among the petals.

PHA won three gold awards in 2021 Novum Design Award PHA won three gold awards in 2021 Novum Design Award
PHA won three gold awards in 2021 Novum Design Award
Aug,2021
After seven months of intense competition,the 2021 Novum Design Award recently announced the final list of winners. PHA won three gold awards with three projects this time.

The birth of each project embodies the efforts of PHA design team. We appreciate the contributions of every employee and we are also grateful for the honor given to us by the Novum Design Award. PHA has achieved great results this time, but what also be kept in mind is the original intention. In the future, we will continue to uphold the concept of innovation and bring more unique designs to the city.


PHA Winning Projects:


Architectural Design Category

  1. Chongqing CIFI Group Yuelai Commercial Project
  2. Foshan Jinbo Group Jinbo Tianjie

Interior Design Category:

  1. Shanghai Qihe Road Walmart Renovation

 

About Novum Design Award:

 

NDA is the World's leading Design Award, the proof of the quality. NDA offers international fame and recognitions for talented Designers in Architectural Design Category, Interior Design Category, Urban Planning and Landscape Design Category, Furniture Design Category, Lightning Design Category, Digital Art and Graphic Design Category, Packing Design Category, Product Design Category, Fashion and Textile Design Category, Photography and Photo Manipulation Design Category.

PHA Director Clive Chow was invited to serve as a judge for the PHA Director Clive Chow was invited to serve as a judge for the
PHA Director Clive Chow was invited to serve as a judge for the "REARD 青年设计星"
Aug,2021
PHA Director Clive Chow was invited to serve as one of the judges for the "REARD 青年设计星".

Originally established in 2015, REARD has been paying continuous efforts to encourage innovative design and promote young designers. It has received huge responses with over 1,130 entries in 2020 and strongly delivered the strength of Chinese and global design.

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概述

徐子苹,1990年本科毕业于天津大学建筑学系,2004年获得香港大学建筑学博士学位。擅长零售商业建筑设计、商业综合设计、零售商业建筑规划、总体规划、室内设计、可持续发展及节能设计。2013年创立湃昂国际建筑设计顾问(深圳)有限公司并任职公司的设计董事。

基本信息栏

姓名:徐子苹   性别:女
国籍:中国香港 现任职务:设计董事

社会职务

中国建筑师学会会员 2002

中华人民共和国一级注册建筑师 2002

香港建筑师学会 会员2010

中国绿色建筑与节能(香港)委员会会员2012

城市土地学会 会员 2019

国际房地产大奖 评委 2020

负责项目

项目名称

担任职务

重庆星光时代广场总体设计

总体负责人、主创设计师

香港置地重庆约克郡光环购物公园总体设计

总体负责人、主创设计师

西安苏宁高新区商业总体设计

总体负责人、主创设计师

俊发东风广场(春之眼)总体设计

总体负责人、主创设计师

重庆房地产职业学院图书馆总体设计

总体负责人、主创设计师

西安龙湖香醍天街总体设计

总体负责人、主创设计师

常州龙湖龙城天街总体设计

总体负责人、主创设计师

杭州印力汇德隆奥体印象城总体设计

总体负责人、主创设计师

正中集团东莞滨海湾新区产业园总体设计

总体负责人、主创设计师

华润置地重庆大渡口万象汇总体设计

总体负责人、主创设计师

荣德国际城市更新综合体总体设计

总体负责人、主创设计师

济南鲁能领秀公馆总体设计

总体负责人、主创设计师

渝北圣名世贸城总体设计

总体负责人、主创设计师

杭州华夏之心总体设计

总体负责人、主创设计师

深圳印力中心(原深国投广场)改造

总体负责人、主创设计师

项目奖项

2015国际房地产大奖国际最佳零售建筑

2015年国际房地产大奖国际最佳休闲建筑

2016国际房地产大奖亚太中国区五星最佳公共服务建筑

2017国际房地产大奖亚太中国区休闲建筑优胜奖

2017国际房地产大奖亚太中国区五星最佳休闲建筑

2017 A'设计大奖赛建筑和结构设计银奖

2018 A&D建+设大奖最佳公共空间卓越大奖

2019年A'设计大奖赛建筑和结构设计优胜奖

2019美国建筑大师奖商业建筑荣誉奖

2019年全球商业零售地产峰会大奖的最佳未来购物中心最终提名

2019国际房地产大奖亚太中国区五星最佳零售建筑

2019年国际房地产大奖亚太中国区五星最佳零售室内空间

2019年国际房地产大奖国际最佳零售室内

2020第五届REARD全球地产设计大奖商办类建筑金奖

2020国际房地产大奖亚太中国区综合体建筑优胜奖

2020环球RLI零售休闲大奖最佳未来项目最终提名

2020年The Plan Award国际大奖零售类未来项目最终提名

2020第五届REARD全球地产设计大奖城更产城类铜奖

2020第19届深圳市优秀工程勘察设计奖优秀建筑工程三等奖

2020 CREDAWARD 地产设计大奖室内设计优秀奖

2021年缪斯设计奖建筑设计综合体建筑设计金奖

2021年缪斯设计奖建筑设计综合体建筑设计铂金奖

个人奖项
2012年CIHAF 设计中国 中国建筑师年度贡献奖

论文著作

建筑学报·11-1930/TU核心期刊,1993

Urban Design Research Proposal of the Area Besides the Tian-An-Men Square, Beijing

新建筑·42-1155/TU核心期刊,2000

The British Building Research Establishment Environmental Assessment Method (BREEAM)-A Study on BREEAM and its Development

21世纪中国城市住宅建设——内地·香港21世纪中国城市住宅建设研讨论文集·9787112059171中国建筑工业出版社,2003

 High-rise Living Quality in Hong Kong

"ARCHISCENE", "ArchiECHO" and many other professional media reported - The Ring.
Jul,2021
Designed by PHA, The Ring was grandly opened on April 23 this year. The launch of this new commercial building not only aroused the excitement of the whole city, but also attracted the attention of many well-known media at home and abroad.

More than 30 media including "ARCHISCENE", "ArchiECHO", "ARCH COLLEGE", "Designverse ", "ARCHINA", "Architizer", "Design Together", and "World Architecture Review" have reported on it.

Happy Dragon Boat Festival 2021 Happy Dragon Boat Festival 2021
Happy Dragon Boat Festival 2021
Jun,2021
Happy Dragon Boat Festival 2021

Happy Dragon Boat Festival 2021

PHA' s Work “Chongqing CR Land Dadukou MixC Shopping Mall” grandly opened PHA' s Work “Chongqing CR Land Dadukou MixC Shopping Mall” grandly opened
PHA' s Work “Chongqing CR Land Dadukou MixC Shopping Mall” grandly opened
Jun,2021
PHA recently completed a new project in Chongqing - CR Land Dadukou MixC Shopping Mall

Derived from the master planning concept of urban design plus environmental protection, Dadukou MixC stands to present an integration of culture park and leisure retail.

 PHA ninth anniversary reception and Shenzhen Company relocation ceremony  PHA ninth anniversary reception and Shenzhen Company relocation ceremony
PHA ninth anniversary reception and Shenzhen Company relocation ceremony
May,2021
The party for the ninth anniversary of PHA and the moving-in ceremony of the Shenzhen Company came to an end on April 28

The reception was attended by the founder and Design Director of PHA, Dr Xu Ziping, and guests and clients from the real estate, academic, design and media sectors. We are joined by PHA Pai’s headquarters in Hong Kong to witness the ceremony.

PHA' s Work “The Ring”  grandly opened PHA' s Work “The Ring”  grandly opened
PHA' s Work “The Ring” grandly opened
May,2021
The Ring,The first “Urban natural community”in China was created by PHA.

On April 23, Hongkong Land’s Yorkville-The Ring, designed by Ping Xu, founder and design director of PH Alpha Design, was officially unveiled and held a grand opening ceremony, Dr Ping Xu and Mr Tong Yi, senior vice-director of PHA attended as guests.

Created by PHA and the first production of the brand-new “The Ring”series of Hong Kong properties in China,  it shows the innovative concept of “Urban natural community”and makes a landmark regional commercial center of “Botanical Garden Ecological Shopping Center”for Chongqing.

The Ring in Chongqing has a total floor area of about 420,000 square meters. The biggest highlight is undoubtedly The large-scale botanical garden “Mu Guang Forest”。


Good News! Suning Xi'an High-tech Zone Has Won the 2021 MUSE Design Awards Platinum Winner Good News! Suning Xi'an High-tech Zone Has Won the 2021 MUSE Design Awards Platinum Winner
Good News! Suning Xi'an High-tech Zone Has Won the 2021 MUSE Design Awards Platinum Winner
Apr,2021
We're very pleased to announce that our project has been awarded with the Platinum Winner in 2021 MUSE Design Awards

Suning Xi'an High-tech Zone-2021 MUSE Design Awards Platinum Winner

We are delighted to receive double winners at 2020 REARD Awards! We are delighted to receive double winners at 2020 REARD Awards!
We are delighted to receive double winners at 2020 REARD Awards!
Nov,2020
We are delighted to receive double winners at 2020 REARD Awards!
1. Hongkong Land's Yorkville - The Ring, Chongqing, China
Gold, Category - Commercial
2. Henggang Rongde Facade Design and Redevelopment, Shenzhen, China
Bronze, Category - Urban Renewal & Industrial Park
 Ping Xu is invited to join the esteemed panel of judges for the International Property Awards  Ping Xu is invited to join the esteemed panel of judges for the International Property Awards
Ping Xu is invited to join the esteemed panel of judges for the International Property Awards
Nov,2020
We are pleased to announce that Ping Xu, founder and design director of PH Alpha Design, is invited to join the esteemed panel of judges for the International Property Awards.

The awards celebrate the highest levels of achievement by companies operating in all sectors of the property & real estate industry. An International Property Award is a world-renowned mark of excellence.

PHA wishes you a happy Mid-Autumn Festival! PHA wishes you a happy Mid-Autumn Festival!
PHA wishes you a happy Mid-Autumn Festival!
Oct,2020
PHA wishes you a happy Mid-Autumn Festival!

PHA wishes you a happy Mid-Autumn Festival!

Good news from The Plan Award announcement! Good news from The Plan Award announcement!
Good news from The Plan Award announcement!
Aug,2020
PHA’s Hongkong Land’s Yorkville – The Ring in Chongqing is honored to be recognized as a finalist for Retail category and SCPG Center Shopping Plaza is shortlisted for Renovation category!
PHA Creates Heart of the Yangtze River for Three Gorges Reservoir Area PHA Creates Heart of the Yangtze River for Three Gorges Reservoir Area
PHA Creates Heart of the Yangtze River for Three Gorges Reservoir Area
Apr,2020
PHA Creates Heart of the Yangtze River for Three Gorges Reservoir Area

Designed by PHA and covering an area of 250,000 square meters, it is a 200-meter-tall large-scale commercial complex which integrates commerce, loft apartment, hotel, office and business, also known as Haicheng Changjiang Star Phase II Commercial Project. 

As the future commercial landmark in CBD of Jiangnan New District, the Project will create great glory and prosperity for Wanzhou of Chongqing City which was once the important material distribution centre of eastern Sichuan, western Hubei, southern Shaanxi, eastern Guizhou and western Hunan since ancient times and now an intersection of Belt and Road Initiative and Yangtze River Economic Belt.


Good news!PHA Cooperates with CIFI GROUP to Energize Liangjiang New District and Create TOD Park Good news!PHA Cooperates with CIFI GROUP to Energize Liangjiang New District and Create TOD Park
Good news!PHA Cooperates with CIFI GROUP to Energize Liangjiang New District and Create TOD Park
Mar,2020
PHA wins the competition of a TOD Park in the Liangjiang New District: Chongqing Yuelai Area of CIFI GROUP Commercial Project

Recent days witnesses much good news for PHA. As for the Design for Commercial Project of Chongqing Yuelai Area of CIFI GROUP, on the basis of the Plan, PHA sets up central Green Space Hub to form eco-friendly, sustainable, multi-functional and around-the-clock activity ring and create a high-quality urban landmark of Liangjiang New District. PHA’s plan which characterizes both creativeness and feasibility stands out of its rivals including the three internationally renowned architectural design companies and real estate consultants and successfully wins the bid.

The Commercial Project of Chongqing Yuelai Area is the First TOD Comprehensive Development Project of PHA in cooperation with CIFI GROUP and also it is a future landmark-level regional center in Chongqing. PHA will continuously deepen and optimize the Project.  At that time, a unique and landmark modern building with the soul of Chongqing regional cultural characteristics and multiple functions will come into being in perfect communion with nature and human life. 

The Ring is honored to be recognised as a finalist for the The global RLI retail leisure awards 2020 The Ring is honored to be recognised as a finalist for the The global RLI retail leisure awards 2020
The Ring is honored to be recognised as a finalist for the The global RLI retail leisure awards 2020
Mar,2020
Good news from The Global RLI Awards announcement, PHA's Hongkong Land's Yorkville - The Ring in Chongqing is honored to be recognized as a finalist for RLI Future Project category this year!

The annual global RLI retail & Leisure award aims to award the world's most forward-looking and innovative concept of retail & leisure. In the past 14 years, awards ceremony has been held in London, Dubai and Los Angeles. This year, PHA's design work, The Ring, will compete with four other finalists at the 15th prize ceremony of the British Museum of natural history on May 7.

PHA wishes you a Merry Christmas and a prosperous 2020! PHA wishes you a Merry Christmas and a prosperous 2020!
PHA wishes you a Merry Christmas and a prosperous 2020!
Dec,2019
PHA wishes you a Merry Christmas and a prosperous 2020!

PHA wishes you a Merry Christmas and a prosperous 2020!

The directors of PHA attended the CRECCHKI 17th Anniversary Dinner The directors of PHA attended the CRECCHKI 17th Anniversary Dinner
The directors of PHA attended the CRECCHKI 17th Anniversary Dinner
Dec,2019
The CRECCHKI 17th Anniversary Dinner was successfully held in Hong Kong on December 4. PHA founder Dr. Ping Xu, Board director Mr. David Roberts and Mr. Clive Chow attended the event.

China Real Estate Chamber of Commerce Hong Kong and International Chapter Limited has been established for 17 years and the Anniversary Dinner is a grand event for the real estate of Hong Kong.

The 99 issue of PRCmagazine  published PHA's new project: Yorkville – The Ring in Chongqing. The 99 issue of PRCmagazine  published PHA's new project: Yorkville – The Ring in Chongqing.
The 99 issue of PRCmagazine published PHA's new project: Yorkville – The Ring in Chongqing.
Nov,2019
The 99 issue of PRC magazine published PHA's new project: Hongkong Land's Yorkville – The Ring in Chongqing.

The 99 issue of PRC magazine published PHA's new project: Hongkong Land's Yorkville – The Ring in Chongqing.
The article introduces Yorkville – The Ring from the perspectives of master planning, theme integration, space planning, facade design, etc., which demonstrates PHA's scenario-based experiential design capabilities.

To read more please click here

Winshang (赢商网) had an interview with Dr. Ping Xu, Founder and Design Director of PHA Winshang (赢商网) had an interview with Dr. Ping Xu, Founder and Design Director of PHA
Winshang (赢商网) had an interview with Dr. Ping Xu, Founder and Design Director of PHA
Oct,2019
Dr. Ping Xu shared with us her understanding of architectural design based on her many years of practice.

Winshang (赢商网) recently had an interview with Dr. Ping Xu, Founder and Design Director of PH Alpha Design Limited. Dr. Ping Xu shared with us her understanding of architectural design based on her many years of practice, and presented her unique thinking in commercial architectural design with the multiple award-winning works of hers. She revealed the idea herself and PH Alpha Design Limited adhered to: to create an innovative urban space that comprises of both architectural aesthetic and commercial functionality.

To read more please click here

Happy Mid-Autumn Festival! Happy Mid-Autumn Festival!
Happy Mid-Autumn Festival!
Sep,2019
Happy Mid-Autumn Festival
Happy Dragon Boat Festival 2019 Happy Dragon Boat Festival 2019
Happy Dragon Boat Festival 2019
Jun,2019
Happy Dragon Boat Festival 2019

Happy Dragon Boat Festival 2019

PHA won the Asia Pacific Property Awards again ! PHA won the Asia Pacific Property Awards again !
PHA won the Asia Pacific Property Awards again !
May,2019
PHA design works -- SCPG Olympic InCity ,Longfor Changzhou Paradise Walk, won the 5 Stars Best Retail Architecture China Award and 5 Stars Best Retail Interior China Award respectively

The Asia Pacific Property Awards 2019 was held in Bangkok, Thailand on May 14.

PHA design works -- SCPG Olympic InCity ,Longfor Changzhou Paradise Walk, won the 5 Stars Best Retail Architecture China Award and 5 Stars Best Retail Interior China Award respectively, and was shortlisted for the International Property Awards as the representative of excellent design in the asia-pacific region!

This is the fifth year in a row that the PHA pai team has won the Asia Pacific category. Since 2015, the team has won the honor by virtue of a number of high-quality innovative projects. So far, we have won the honor in five groups, Mixed-use Architecture, Retail Architecture, Public Service Architecture, Leisure Architecture and Office Architecture.

The Asia Pacific Property Awards are part of the long-established International Property Awards which celebrate the highest levels of achievement by companies operating in all sectors of the property and real estate industry. An International Property Award is a world-renowned mark of excellence.

PHA won the China Excellent Commercial Architectural Design Awards PHA won the China Excellent Commercial Architectural Design Awards
PHA won the China Excellent Commercial Architectural Design Awards
Apr,2019
PHA won the China Excellent Commercial Architectural Design Awards and the China Commercial Real Estate Urban Renewal Demonstration Project for Shenzhen SCPG Center.

On April 12, at the China Commercial Real Estate Summit Award Ceremony, PHA won the China Excellent Commercial Architectural Design Awards and the China Commercial Real Estate Urban Renewal Demonstration Project for Shenzhen SCPG Center.
PHA has successfully transformed both the facade and interior space of Shenzhen SCPG Center, which makes it a new landmark in Shenzhen.

PHA was invited to the 16th Venice Biennale International Architecture Exhibition PHA was invited to the 16th Venice Biennale International Architecture Exhibition
PHA was invited to the 16th Venice Biennale International Architecture Exhibition
Mar,2019
Hong Kong Exhibition Vertical Fabric: density in landscape, demonstrates the urban conditions of Hong Kong and explores the freespace through towers.

PHA's exhibition works: neon matrix, with Hong Kong's 1970s as the background and Hong Kong's street neon as the design language, shows the new concept of symbiosis of media and commercial space. 100 white tower models of 2.0 meters in height are open for the 100 exhibitors to re-define the spatial potential while maintaining its envelope as a collective urban form.In this installation, ‘space’ were cut diagonally into different size to meet various personalized demands. Four continuous LED strips facing different direction were created. The LED volumes intertwine with the building massing which blurs the boundary between media and space. It metaphor that retail space is enriched by the embedded media and to bring unique visual and sensory experience to customer. The acrylic represents online branding and shopping which become an inseparable part of retail and it offers higher efficiency and all-pervading service to consumer. We wish to represent this interesting mixed retail environment through this exhibit.

Happy Chinese New Year ! Happy Chinese New Year !
Happy Chinese New Year !
Feb,2019
Happy Chinese New Year !

PHA thank you for your support and companionship in the past year.
Happy Chinese New Year !

Longfor Changzhou Paradise Walk - The architecture and Interior were jointly designed by PHA. Longfor Changzhou Paradise Walk - The architecture and Interior were jointly designed by PHA.
Longfor Changzhou Paradise Walk - The architecture and Interior were jointly designed by PHA.
Nov,2018
On September 28th, Changzhou Longfor Paradise Walk was open.

PHA was honored to be invited to participate in this major event, including Ms. Li Nan, Vice President and General Manager of Business of Longhu Group, and the President of CGV Cinema, who delivered speeches at the opening ceremony.

In building design, PHA is to highlight the two main entrances, using the transformed strip LED lamp, and discolored aluminium plate, using digital (parametric) design technology to create a fantastic effect. The printed aluminum plate at the top of the body is extracted from the unique folk culture of "Changzhou embroidery".

PHA originally created "Canal Boat" emptying platform to vividly reproduce the commercial customs on both sides of the canal, 245 meters main waterway atrium line, create IP commercialization space, play the original attraction of the project. Details more reflect the meticulous attitude of the design. Focusing on the theme of "Canal Boat", PHA designs interactive devices of "River Wharf" and "Watchtower" in the other two main atriums to further strengthen the development of the interior theme. PHA breaks through the homogeneity barrier of traditional shopping malls with its unique canal ecological space IP, innovates and improves in the aspects of space building and scene building, breaks through the invariable spatial pattern, and integrates social and humanistic attributes to bring diversified experience to consumers.

Junfa Dongfeng Square Junfa Dongfeng Square
Junfa Dongfeng Square "Eye of Spring" - Kunming's most superior project
Nov,2018
Eye of Spring- New Commercial Landmark in Kunming

It is located in Panlong District of Kunming, with a construction area of ​​653,324 square meters. It is on the side of the most central “Dongfeng Square”, the west side is the famous Panlong River, and the east is Beijing Road. It is a mature commercial circle in Kunming. The road along the road is the gathering area of ​​Kunming office buildings. The project site is the only commercial gold treasure in Kunming. The project will be a large-scale complex project in Kunming, which includes 8 floors of a total of 110,000 square meters of shopping malls, Class A Building, super 5-star hotels and super high-rise luxury apartments. PHA has mastered the general plan and buildings. Coordination, as well as architectural design of the mall, including façades, moving lines and business planning advice.

Interpretation of commercial real estate trends Interpretation of commercial real estate trends
Interpretation of commercial real estate trends
Nov,2018
Mr. Zhou Jiayu, Director of PHA, was invited to participate in the event and delivered a wonderful speech on the spot.

On May 10, 2018, Hong Kong's famous architectural magazine "PRC Construction" held a biennial architectural forum in the Build 4 Asia 2018 venue. The theme of this year is "China Construction and Present Style". This event invited a group of outstanding industry participants to participate in the promotion of industry dialogue and exchange to promote industry development. Mr. Zhou Jiayu, Director of PHA, was invited to participate in the event and delivered a wonderful speech on the spot. He had an in-depth exchange with other invited guests to discuss new trends in the industry.

PHA cocktail reception 2018 PHA cocktail reception 2018
PHA cocktail reception 2018
Nov,2018
PHA cocktail reception 2018 was successfully completed in Hong Kong

PHA cocktail reception 2018 was successfully completed in Hong Kong, July 12. 

PHA founder Dr. Ping Xu, Board director Mr. David Roberts and Mr. Clive Chow, and a group of domestic and foreign clients and well-known persons attended the reception. This reception is to thank the clients and friends who support PHA in the past five years, and to build a platform for communicate with each other in the industry.

The guests at the reception included new friends who met for the first time, old friends who have been always staying with us, even some foreign customers who came from afar. Many distinguished guests took time out of their busy schedule to celebrate the PHA annual grand ceremony together.

PHA cocktail reception was held in The Hong Kong club, it was established in 1846. Its Members included government officials and the heads of major trading firms. The atmosphere of the ceremony is noble and elegant, the guests and friends are welcomed with good wine. This is a night belongs to PHA.

Clive Chow, Director of PH Alpha Design was speaking at MIPIM Asia about consumer trends in Asia Clive Chow, Director of PH Alpha Design was speaking at MIPIM Asia about consumer trends in Asia
Clive Chow, Director of PH Alpha Design was speaking at MIPIM Asia about consumer trends in Asia
Nov,2018
Consumer trends in Asia: overview of customer’s changing expectations Understanding customers’ expectations is key to understanding today’s and tomorrow’s retail.

29 November 2016

14:00 - 15:00 I Salon II-III

Consumer trends in Asia: overview of customer’s changing expectations Understanding customers’ expectations is key to understanding today’s and tomorrow’s retail. It is the consumers that define the trends and real estate must adapt quickly to respond to changing expectations.

Speakers:

Ÿ Clive Chow, Director, PH Alpha Design Limited

Ÿ Arnault Castel, Founder and CEO, Kapok

Ÿ Acacia Leroy, Trend Strategist, Trend Watching

Consuming pattern has greatly shifted in recent years and traditional mall is becoming a historical anachronism.  Retail architecture is now less retail driven, but rather by social life style, consumer’s behavior and cultural influence.  We are designing a retail as a destination, as a place for social events and most importantly, a place with sense of belonging. As an architect, we design to provide a unique experience to cater different parts of cities in order to maximize the potential value and opportunity of the particular project.  I would say the intention to go to a retail has been reversed. Nowadays consumers are willing to go and shop at a retail when the experience created is attractive enough; as compared to the traditional shopping habit where you only go and shop for daily needs, then you look for an experience. To expand further in response to the change of society and culture, people are looking for bigger spaces due to a shrink in personal space or even houses with the increasing population, which in turns increases the need for social spaces. Retail has become a place to get together, to relax or to get excitement. Moreover, more live/ work elements are introduced into the retail, as you all may well see people working or having meeting in Starbucks, educational and institutional functions mixed in recently built shopping centers. In a nutshell, retail has become an oasis or even an escape to this very busy world where it offers a robust menu of lifestyle and entertainment choices. These series of the mentioned consuming patterns has definitely led to a vastly different approach to retail architectural design.

World Architectural Festival 2017 Finalist – Genzon Kexing Technology Park D4 Tower World Architectural Festival 2017 Finalist – Genzon Kexing Technology Park D4 Tower
World Architectural Festival 2017 Finalist – Genzon Kexing Technology Park D4 Tower
Nov,2018
WAF Awards is the world’s largest architectural festival and live awards competition dedicated to celebrating and sharing architectural excellence from across the globe...

WAF Awards is the world’s largest architectural festival and live awards competition dedicated to celebrating and sharing architectural excellence from across the globe.  This time last year, PHA was honoured to be shortlisted as one of the finalists in World Architectural Festival (WAF) with our mixed-use project, Chongqing Shengming World Leisure City.

This year, we are pleased to announce that our mixed-use project, Genzon Kexing Technology Park D4 Tower, is on the list again to run for the global honour.  The final results of WAF awards will be announced in Berlin two weeks after.  Please stay in tuned!

The development is located in Shenzhen city of China with project area of 32,000 square meter, which will be an addition to the Science and Technology Park of Shenzhen appears as the bow of a boat, pushing through into the plaza that surrounds it.  The façade is wrapped in a pattern of glistening skin that gives the building the sense of it being alive.  The concept was to build a “city of technology” and turn an otherwise hidden spot into the heart of the park, by activating social activities, by creating a public plaza and connecting green spaces.

See Project

Two PHA projects are selected and showcased in the Architecture@17 Year Book Two PHA projects are selected and showcased in the Architecture@17 Year Book
Two PHA projects are selected and showcased in the Architecture@17 Year Book
Nov,2018
Chongqing International Commercial Centre (Phase 1) and Wuhan Genxing Resource Fashion Center are nominated to the Architecture@17 Year Book.

Chongqing International Commercial Centre (Phase 1) and Wuhan Genxing Resource Fashion Center are nominated to the Architecture@17 Year Book. Chongqing International Commercial Centre (Phase 1) is a luxurious residential project of 3 towers for the functions of high end residences and serviced apartment. While the Wuhan Genxing Resource Fashion Center is a multi-functional shopping mall, combining the function of shopping, exhibition and fashion show, which is aimed to bring in and lead fashion and art locally.

PH Alpha won four platinum awards in 2021 MUSE Design Awards PH Alpha won four platinum awards in 2021 MUSE Design Awards
PH Alpha won four platinum awards in 2021 MUSE Design Awards
Sep,2021
The results of the 2021 MUSE Design Awards were announced recently,and four entries from PH Alpha all won the highest honor platinum award for their unique style and futuristic design.

It’s a great encouragement for us to receive this award at 2021 MUSE Design Awards. On the road of continuing to adhere to the design, we still have enthusiasm to pursue the Muse that can inspire creative thinking.


The MUSE Design Awards carries a mission to honour, promote and encourage creativity by setting a new standard of excellence on a global scale. It recognises designs across different fields that shift paradigms, redefining boundaries and scope like a muse.


Mix Use Architectural Designs

Hongkong Land's Yorkville - The Ring


Retails,Shops,Department Stores & Mall

SCPG-HUIDELONG Hangzhou Aoti InCity


Office Building

GENZON Binhaiwan Bay Area Industrial Park

ChangXin Memory Technologies, INC. Research and Development Building Competition

Rongde Space attained Merit Award in Public Building category in CREDAWARD 2021 Rongde Space attained Merit Award in Public Building category in CREDAWARD 2021
Rongde Space attained Merit Award in Public Building category in CREDAWARD 2021
Sep,2021
Rongde Space by PH Alpha Design has attained notable honour - Merit Award in Public Building category in the 7th CREDAWARD 2021.

The Rongde International Urban Renewal Project is a multi-functional urban complex project consisting of office, apartment, residential and commercial parts. PH Alpha Design was invited to handle the facade design of the office tower and podium building in the project.

PHA Associate Wenxin Song gave a speech at the forum at Guangzhou International Lighting Exhibition PHA Associate Wenxin Song gave a speech at the forum at Guangzhou International Lighting Exhibition
PHA Associate Wenxin Song gave a speech at the forum at Guangzhou International Lighting Exhibition
Aug,2021
PHA Associate Wenxin Song attended the forum that was held at Guangzhou International Lighting Exhibition and delivered her speech under the theme of "Urban-nature Community".

She shared PHA’s design practices in detail and expressed her views on the relationship between urban architecture and lighting, art, culture and technology.

PHA TEAM BUILDING PHA TEAM BUILDING
PHA TEAM BUILDING
Aug,2021
PHA Shenzhen company organized a two-day team building activity in Zhuhai during July 23-24

In order to provide employees with opportunities to relax after work, enrich their leisure life and enhance team cohesion, PHA Shenzhen company organized a two-day team building activity in Zhuhai during July 23-24.
As a member of the design company, we not only create design for a better life, but also explore life in order to achieve better design.
Following the company's philosophy of people oriented and encouraging innovation, we always remain enthusiastic and bravely take the steps of exploration.
CREATE POSSIBILITES. WE ARE IRRESISTIBLE.

PHA湃昂企业资讯 PHA湃昂企业资讯
PHA湃昂企业资讯
Jul,2021
PHA湃昂企业资讯

概述
PHA湃昂成立于2013年,是一家以追求创新设计和领先概念为设计核心的建筑设计公司,涉及建筑设计、室内设计、总体规划多个领域。创始人徐子苹。公司总部位于香港,在伦敦、深圳、上海及北京设有分公司。


基本信息栏
公司名称:湃昂国际建筑设计顾问(深圳)有限公司
经营范围:建筑设计、室内设计、总体规划

英文名称:PH ALPHA DESIGN LTD  
公司类型:有限责任公司    所属行业:建筑设计
成立时间2013年           创始人:徐子苹

总部地点:香港            员工数:100


公司简介
PHA湃昂2013年创立于香港,伴随业务范围不断扩大,先后在伦敦、深圳、上海、北京设立分公司,汇聚了欧洲、香港和国内的设计业内精英100余人。
PHA湃昂以追求创新的设计和领先的概念为设计核心,在建筑设计、室内设计、总体规划多个领域不断突破,涉及包括购物中心、商业零售空间、商业街区、甲A办公、酒店住宅、文化公共建筑等。秉承创新、杰出、实用、经济和可持续发展的设计原则,始终坚持创新为先,对于设计创意的坚持,确保了每个设计作品的创造力和价值最大化。
2015年取得全球最佳建筑设计大奖之后,相继荣获最佳综合体建筑、最佳商业零售建筑、最佳公共服务建筑、 最佳休闲建筑、最佳办公建筑、最佳零售室内空间多个类别最高荣誉。


发展历程

2013年创立PHA湃昂


负责项目
2016年重庆华宇天宫花城F地块设计完工,项目面积138,623㎡

2017年荣德SPACE立面设计项目设计完工,项目面积224,000㎡

2018年4月重庆房地产职业学院图书馆设计完工,项目面积80,000㎡

2018年9月28日龙湖常州龙城天街开业仪式隆重举行,项目面积199,300㎡

2018年12月24日深圳印力中心(原深国投广场)盛大开业,项目面积128,000㎡

2020年9月24日龙湖南京江北天街盛大开业,项目面积220,000㎡

2020年12月11日西安龙湖香醍天街盛大开业,项目面积64,000㎡

2020年12月杭州华夏之心盛大开业,项目面积369,110㎡

2021年4月23日香港置地重庆The Ring光环购物公园盛大开业,项目面积443,800㎡,

2021年6月13日华润置地重庆大渡口万象城盛大开业,项目面积488,210㎡,2021年6月鲁能领秀公馆盛大开业,项目面积199,400㎡


经营范围
PHA湃昂设计业务范围包括建筑设计,室内设计以及总体规划等。


公司规模
PHA湃昂总部位于香港,并在伦敦、深圳、上海、北京设立有分公司,汇聚了来自欧洲、香港和国内的设计业内精英100余人。


公司荣誉

2014年

入围WAF世界建筑新闻大奖商业建筑大奖

2015年

获得IPA国际房地产大奖最佳零售建筑奖

获得国际最佳休闲建筑奖;

获得全球最佳商业建筑设计奖

2016年
获得IPA国际房地产亚太中国区五星最佳公共服务建筑奖,

获得亚太中国区五星最佳综合体建筑奖

2017年

获得亚太区最佳商业建筑设计奖
获得亚太区最佳休闲建筑设计奖
获得IPA国际房地产亚太中国区五星最佳零售建筑奖;
获得A&D建+设奖最佳公共空间卓越奖

获得A’国际设计大奖赛建筑和结构设计银奖;

获得2017年度世界建筑节奖

获得WAF世界建筑节未来办公项目最终提名奖;

2018年

获得A'设计大奖赛建筑和结构设计银奖

国际房地产大奖最佳办公建筑奖;

2019年

获得2019年A'设计大奖赛建筑和结构设计优胜奖、IPA国际房地产大奖国际最佳零售室内奖、亚太中国区五星最佳零售建筑奖

获得MAPIC全球商业零售地产峰会奖最佳未来购物中心最终提名奖、美国建筑大师奖商业建筑荣誉奖

2020年

获得第五届REARD全球地产设计奖商办类建筑金奖

获得IPA国际房地产奖(International Property Awards)亚太中国区综合体建筑优胜奖、The PlanAward国际奖零售类未来项目最终提名奖、环球RLI零售休闲大奖(The Global RLI Awards)最佳未来项目最终提名奖

2020年

获得IPA国际房地产奖亚太中国区零售建筑优胜奖、IPA国际房地产奖亚太中国区零售建筑优胜奖、第五届REARD全球地产设计奖城更产城类铜奖、第二届REARD城市更新设计推荐榜、第19届深圳市优秀工程勘察设计奖优秀建筑工程三等奖

获得CREDAWARD 地产设计大奖室内设计优秀奖、入围The Plan Award国际奖改造翻新类已建成项目并获得公众投票特别荣誉大奖

获得Loop设计大奖室内设计荣誉奖

2021年

获得缪斯设计奖铂金奖及金奖

企业文化
「创新」、「杰出」、「实用」、「经济」和「可持续发展」是 PHA 湃昂的基本设计原则;我们的宗旨是持续设计独特创新的作品和善用先进成熟的技术。


企业口号:追求卓越,力创辉煌。


企业愿景:分享,成就美好生活


企业价值观:相信、创新、感恩、分享

Realistic version of ‘the city in the sky’--SCPG Hangzhou Aoti InCity is soon to be completed. Realistic version of ‘the city in the sky’--SCPG Hangzhou Aoti InCity is soon to be completed.
Realistic version of ‘the city in the sky’--SCPG Hangzhou Aoti InCity is soon to be completed.
Jul,2021
The countdown begins! SCPG-HUIDELONG Hangzhou Aoti InCity is due to open on September 30!

As the only large-scale complex that is due to open before the 19th Asian Games in Hangzhou, Aoti InCity will bring this region a high-end and vibrant retail destination. Social shopping retail form is proposed in Hangzhou Aoti InCity as more services is integrated and the process is combining the technology.

Stay tuned for further updates!

PHA' s Work Foshan Jinbo Group Huangbowei Commercial Project helps to Creates Heart of the Foshan PHA' s Work Foshan Jinbo Group Huangbowei Commercial Project helps to Creates Heart of the Foshan
PHA' s Work Foshan Jinbo Group Huangbowei Commercial Project helps to Creates Heart of the Foshan
Jun,2021
Jinbo Group Huangbowei Commercial Project conducted the groundbreaking ceremony on 13 May.

PHA is proud to be the design architect for this project. Having a five-star hotel, a Grade A office building and 140,000 square meters of retail, Jinbo Tianjie is expected be the signature of Guangzhou-Foshan area and even the Greater Bay Area.

Ping Xu shares The design and thinking of Hongkong Land's Yorkville - The Ring. Ping Xu shares The design and thinking of Hongkong Land's Yorkville - The Ring.
Ping Xu shares The design and thinking of Hongkong Land's Yorkville - The Ring.
Jun,2021
PHA Founder, Design Director Dr. Ping Xu and Senior Associate Director Ryan Tong attended the forum and delivered keynote speech to share their design experience of Hongkong Land's Yorkville - The Ring.

The Ring Design Forum was held at PHA Shenzhen Office. PHA Founder, Design Director Dr. Ping Xu and Senior Associate Director Ryan Tong attended the forum and delivered keynote speech to share their design experience of Hongkong Land's Yorkville - The Ring.

"China is growing a new form of commercial space and aesthetics shall turn into a new strength." Dr.Ping tooked The Ring as an example and emphasized that it follows the thinking of satisfying the need in functional space, and challenges the traditional beauty and brings originality to the facade design.

The Ring, Chongqing on CCTV's News Broadcast The Ring, Chongqing on CCTV's News Broadcast
The Ring, Chongqing on CCTV's News Broadcast
May,2021
The Ring, Chongqing was reported on CCTV's national news program "Xinwen Lianbo" yesterday evening.

May Day holiday has been a boost for China's consumption, as shown by surging spending in different retail formats. In Chongqing, The Ring witnesses the regional record-breaking economy and this brand new landmark is as well a manifesto of PHA’s scenario-based experiential design capability.

Watch the report here:

https://video-realxen.oss-cn-heyuan.aliyuncs.com/ph-alpha/20210507.mp4

Good News! Hangzhou Huaxia Center Has Won the 2021 MUSE Design Awards Gold Winner Good News! Hangzhou Huaxia Center Has Won the 2021 MUSE Design Awards Gold Winner
Good News! Hangzhou Huaxia Center Has Won the 2021 MUSE Design Awards Gold Winner
Apr,2021
We're very pleased to announce that our project has been awarded with the Gold Winner in 2021 MUSE Design Awards.

Hangzhou Huaxia Center-2021 MUSE Design Awards Gold Winner

Another success! Sce Property Fuzhou Commercial Plaza wins at the 1st LOOP Design Awards. Another success! Sce Property Fuzhou Commercial Plaza wins at the 1st LOOP Design Awards.
Another success! Sce Property Fuzhou Commercial Plaza wins at the 1st LOOP Design Awards.
Jan,2021
We're very pleased to announce that our project Sce Property Fuzhou Commercial Plaza has been awarded with an honourable mention, in the LOOP DESIGN awards. The choice was among over 350 candidates from 42 countries.

The LOOP Design Awards debuted the first edition of its prize in 2020 and aims to become one of the most prestigious and recognized awards in the Architecture and Interior Design industry.

Ping Xu is Invited to Share Her Speech at Perspective Virtual Winter Forum Ping Xu is Invited to Share Her Speech at Perspective Virtual Winter Forum
Ping Xu is Invited to Share Her Speech at Perspective Virtual Winter Forum
Nov,2020
Founder and design director of PH Alpha Design, Ping Xu will share her speech on the topic of "THE EVOLUTION OF ‘SHARING’ " at Perspective Virtual on December 2.

Don't miss the chance to join!

https://bit.ly/3fsH9tP

Here's some good news from International Property Awards 2020-2021! Here's some good news from International Property Awards 2020-2021!
Here's some good news from International Property Awards 2020-2021!
Oct,2020
Here's some good news from the International Property Awards 2020-2021! Special honours go to Hongkong Land's Yorkville - The Ring and International Youth Community, both of which were made Award Winners.

The awards celebrate the highest levels of achievement by companies operating in all sectors of the property & real estate industry. An International Property Award is a world-renowned mark of excellence.

Longfor Nanjing Paradise Walk grandly opened on September 19 Longfor Nanjing Paradise Walk grandly opened on September 19
Longfor Nanjing Paradise Walk grandly opened on September 19
Sep,2020
As the first TOD project in Jiangbei New District, Nanjing City, Longfor Nanjing Paradise Walk grandly opened on September 19.

PHA provides a designing plan integrating the building and its interior, which creates the largest flagship Paradise Walk in Nanjing based on the area’s strengths and development potentials. Longfor Nanjing Paradise Walk is adjacent to the natural scenic spot of Laoshan Mountain and boasts rich urban landscape resources in the northeast of the base. PHA design team puts forwards the design concept of “Ecology, Sports and all-formats” by adopting mountains and natural scenery as the core idea. Longfor Nanjing Paradise Walk wins the Bronze A' Design Award - A' Architecture, Building and Structure Design Award in 2019.

Happy Dragon Boat Festival 2020 Happy Dragon Boat Festival 2020
Happy Dragon Boat Festival 2020
Jun,2020
Happy Dragon Boat Festival 2020

Happy Dragon Boat Festival 2020

PHA Cooperate SCPG to Inactivate Commercial Projects in Tianjin City PHA Cooperate SCPG to Inactivate Commercial Projects in Tianjin City
PHA Cooperate SCPG to Inactivate Commercial Projects in Tianjin City
Apr,2020
After successfully activating several commercial waiting to be vitalized, PHA again works with SCPG to revitalize the INCITY located in the Heping Road, Tianjin City.

After a thorough analysis of this Project, we try to use modern art techniques to lead the new fashion trend while carrying the mission of Tianjin's long cultural and historical memory, and reshape the new position of century-old "Golden Street" business of Tianjin City. 

PHA ushers in its first wave of competition in 2020! PHA ushers in its first wave of competition in 2020!
PHA ushers in its first wave of competition in 2020!
Mar,2020
PHA wins the competition of a new landmark in the Greater Bay Area: Dongguan Binhaiwan New Area Industrial Park

A few days earlier, PHA emerged from 2 rounds of fierce competition involving 6 renowned international architecture designing institutes, and won the competition in the international bidding of Genzon Group's Dongguan Binhaiwan New Area Industrial Park project.

Happy Chinese New Year! Happy Chinese New Year!
Happy Chinese New Year!
Jan,2020
Happy Chinese New Year!

PHA thank you for your support and companionship in the past year.
Happy Chinese New Year !

PHA' s Work “Urban Origami” Made a Brilliant Appearance in UABB PHA' s Work “Urban Origami” Made a Brilliant Appearance in UABB
PHA' s Work “Urban Origami” Made a Brilliant Appearance in UABB
Dec,2019
With the work Urban Origami, PHA was successfully selected into UABB's “Ascending City” Section through the public global project collection.

On December 21, the 2019 BI-CITY BIENNALE OF URBANISM\ARCHITECTURE (Shenzhen) officially raised the curtain. With the work Urban Origami, PHA was successfully selected into UABB's “Ascending City” Section through the public global project collection, and it creatively proposed “Super Polymers” as the future urban development concept, interpreting the theme of this Biennale, namely “Urban Interaction”. The exhibits will be exhibited in Shenzhen Museum of Contemporary Art and Urban Planning (Booth A12) from December 22, 2019 to March 8, 2020. PHA invites you on scene and imagine the future cities with us.


Another Award Received!  PHA's Work Won The 2019 IPA Best International Retail Interior Award Another Award Received!  PHA's Work Won The 2019 IPA Best International Retail Interior Award
Another Award Received! PHA's Work Won The 2019 IPA Best International Retail Interior Award
Dec,2019
On the night of December 2nd, the award ceremony for the 2019-2020 Annual International Property Awards was grandly held in the Savoy Hotel, the most renowned and luxurious hotel in London, UK.

On the night of December 2nd, the award ceremony for the 2019-2020 Annual International Property Awards was grandly held in the Savoy Hotel, the most renowned and luxurious hotel in London, UK.

The Changzhou Longfor Paradise Walk designed by PHA won the 2019 Best International Retail Interior of International Property Awards, the only award of its kind in the world. This award is received after PHA won the Best Retail Architecture (2015), the Best Leisure Architecture (2015), the Best Office Architecture (2017) and many other awards that are of the highest honor.

The International Property Awards is one of the most influential design awards in the world. Earlier this year, Changzhou Longfor Paradise Walk beat other works in its category from China and Asia Pacific, and won the awards of 5 Stars Best Retail Interior China and Best Retail Interior Asia Pacific successfully in the competition for the Asia Pacific Property Awards. As an excellent design representative in Asia Pacific, it also competed for the Best International Award together with works of its kind from Europe, America and other six global divisions. Once again, it stood out among the great works created by the design teams from many countries and regions in the world and finally gained the award.

Hongkong Land's Yorkville - The Ring is honored to be recognised as a finalist for the MAPIC Awards Hongkong Land's Yorkville - The Ring is honored to be recognised as a finalist for the MAPIC Awards
Hongkong Land's Yorkville - The Ring is honored to be recognised as a finalist for the MAPIC Awards
Oct,2019
Hongkong Land's Yorkville - The Ring is honored to be recognised as a finalist for the MAPIC Awards

Good news from MAPIC Awards announcement today, PHA's Hongkong Land's Yorkville - The Ring in Chongqing is honored to be recognised as a finalist for the MAPIC Awards BEST FUTURA SHOPPING CENTRE category this year! This is the only Asia Pacific project honored in the final shortlist, let's look forward to the results on November 14th!

PHA was invited to attend the Global Top Designing Team of Eye of Spring & Kunming Spire Summit PHA was invited to attend the Global Top Designing Team of Eye of Spring & Kunming Spire Summit
PHA was invited to attend the Global Top Designing Team of Eye of Spring & Kunming Spire Summit
Sep,2019
Chief Architect of PHA Mr. Yi Tong was invited to attend the Global Top Designing Team of Eye of Spring & Kunming Spire Summit held by Junfa Construction Group.

On September 28th, Chief Architect of PHA Mr. Yi Tong was invited to attend the Global Top Designing Team of Eye of Spring & Kunming Spire Summit held by Junfa Construction Group. In the summit, he shared PHA’s designing concept and process revolving around the intended dialogue of “Design Makes Kunming Better”.

Junfa Dongfeng Plaza (Eye of Spring) has been highly eye-catching since the launch of the project. Set in the absolute CBD of the major city of Kunming, the project is positioned at large-scale international urban complex which serves as the epoch-making landmark of central Kunming City. Covering the high-end commercial centers, Class A offices, super five-star hotels, luxury apartments, recreation and sightseeing, subway check-in and etc., it will be a new commercial landmark of Kunming City in the near future.

PHA cocktail reception 2019 PHA cocktail reception 2019
PHA cocktail reception 2019
Jun,2019
PHA cocktail reception 2019 ended at Victoria Harbour in Hong Kong on 20 June.

PHA cocktail reception 2019 ended at Victoria Harbour in Hong Kong on 20 June.
We sincerely thank the clients, business partners and friends for supporting and joining the event to celebrate PHA 7th anniversary together!

Dr. Ping Xu was invited to the Dr. Ping Xu was invited to the
Dr. Ping Xu was invited to the "mangrove night" charity dinner
May,2019
Paying attention to the natural ecology is also concerned about our own future.

On the evening of May 23, Dr Ping Xu was invited to the "mangrove night" charity dinner in 2019. Organized by Shenzhen Mangrove Wetlands Conservation Foundation (MCF), the event is dedicated to public education on mangrove coastal wetland protection and environmental protection.

Paying attention to the natural ecology is also concerned about our own future.

Sustainability and the impact of buildings on the environment are also important issues that PHA has focused on in its design practice.

PHA won the honorary title of Excellent Service Organization PHA won the honorary title of Excellent Service Organization
PHA won the honorary title of Excellent Service Organization
Apr,2019
On April 12, at the China Commercial Real Estate Summit Award Ceremony, PHA won the honorary title of Excellent Service Organization.

PHA keeps breaking through in the field of commercial architectural design, and created design with innovative thinking, which has made PHA gain more attention in the industry. On April 12, at the China Commercial Real Estate Summit Award Ceremony, PHA won the honorary title of Excellent Service Organization.

Mr. Clive Chow, director of PHA, analysing of the experiential commercial design Mr. Clive Chow, director of PHA, analysing of the experiential commercial design
Mr. Clive Chow, director of PHA, analysing of the experiential commercial design
Apr,2019
Mr. Clive Chow, Director of PHA, analysing of the experiential commercial a case study of Chongqing Hong Kong Land Yorkshire Shopping Park design

On April 11, China Commercial Real Estate Summit 2019 (16th) annual meeting and award ceremony opened at Kempinski Hotel Suzhou. At the "No Innovation, No Commercial" summit, guests expressed their opinions on experiential commercial. Mr. Clive Chow, Director of PHA, shared the project of Hong Kong Land Yorkshire Shopping Park in Chongqing China, and told us that the design of the experiential scene is not directly copying others’ theme stores, but needs to be combined with open spaces and main circulation, in order to fully gather popularity.

Have a productive first day at work, followed by a prosperous year. Have a productive first day at work, followed by a prosperous year.
Have a productive first day at work, followed by a prosperous year.
Feb,2019
Have a productive first day at work, followed by a prosperous year.

Have a productive first day at work, followed by a prosperous year.

The Project of PHA won the A&D China Awards 2018 The Project of PHA won the A&D China Awards 2018
The Project of PHA won the A&D China Awards 2018
Nov,2018
The Real Estate College library is the First Public Service Project of PHA won the A&D China Awards 2018 Best Public Space.

November.13th, the first ever Perspective's A&D China Awards gala presentation evening was held at the Grand Ballroom at Four Seasons Shenzhen. It's won the A&D China Awards 2018 Best Public Space. The project is designed by founder Dr. Ping Xu. The Real Estate College library is the First Public Service Project of PHA and also awarded the Best Public Service Architecture in China in 2016-2017. It is known as the most beautiful library in Chongqing.

Chongqing Real Estate College Library opened Chongqing Real Estate College Library opened
Chongqing Real Estate College Library opened
Nov,2018
The first cultural building completed by PHA was awarded the 2016 China Best Public Service Architecture Award and was hailed as the most beautiful library in Chongqing

This project is one of her favorite works by Dr. Xu Ziping, the founder of PHA. The library is a container for knowledge, and "knowledge is the light that illuminates our lives." Dr. Xu Ziping uses a lot of concepts of light and shadow in this design to express the students' pursuit of knowledge and light. She also uses aesthetically. Stars and lanterns are in the form of architectural shapes and skins. Another highlight of the design is the involvement of commercial space. “The life style is completely different now, and the concept of cross-border has been integrated into almost all forms of life and behavior.” Dr. Xu Ziping said, “There are library galleries in business, and there are also businesses in the library.” As a designer who is proficient in commercial space creation. Dr. Xu Ziping introduced a design similar to the commercial atrium and catering service space in this project.

Dr. Xu Ziping Interprets the Adherence and Innovation of Commercial Real Estate Dr. Xu Ziping Interprets the Adherence and Innovation of Commercial Real Estate
Dr. Xu Ziping Interprets the Adherence and Innovation of Commercial Real Estate
Nov,2018
The 13th Commercial Real Estate Festival of the "Oscar Festival of Commercial Real Estate Industry" was held in Langham Place, Guangzhou.

On April 10-12, 2018, the 13th Commercial Real Estate Festival of the "Oscar Festival of Commercial Real Estate Industry" was held in Langham Place, Guangzhou. In this event, more than 1,000 elite leaders of Chinese commercial real estate industry gathered. At the same time, it has brought together high-end forums, awards ceremony, annual event inventory, industry top authority ranking, brand display, and investment docking. Dr. Xu Ziping, founder of PHA, was invited as a guest to attend the 13th Commercial Real Estate Festival. The site shared many years of business experience and wonderful speeches and interactions, which made the audience unsatisfactory.

Longfor Changzhou Paradise Walk- The overall building and interior space is about to be completed Longfor Changzhou Paradise Walk- The overall building and interior space is about to be completed
Longfor Changzhou Paradise Walk- The overall building and interior space is about to be completed
Nov,2018
The well-designed Longcheng Tianjie overall building and interior space will be officially unveiled!

PHA zooms in again! The well-designed Longcheng Tianjie overall building and interior space will be officially unveiled! Looking at Changzhou, a shopping mall that subverts tradition and refreshes the face—Longzhou Longcheng Tianjie Street is ready to go. PHA, as the designer of the overall architecture and interior space of Longcheng Tianjie, has been zoomed in during the design process. The creation of the first commercial work in Changzhou not only demonstrates the deep skill of PHA, but also demonstrates its determination and strength to become a new business form builder.

May 2017 - PHA Designs Won 10 Awards In Three Years May 2017 - PHA Designs Won 10 Awards In Three Years
May 2017 - PHA Designs Won 10 Awards In Three Years
Nov,2018
Wuhan Genxing Fashion Mall and Luneng Lingxiu Mansion Commercial Development have been awarded 5-star Best Retail Architecture and 5-star Best Leisure Architecture.

PHA celebrates another win for 2 featured projects at Asia Pacific Property Awards 2017.

Wuhan Genxing Fashion Mall and Luneng Lingxiu Mansion Commercial Development have been awarded 5-star Best Retail Architecture and 5-star Best Leisure Architecture. PHA is very proud to be nominated at the same time to compete against the rest of the world for the Best of the world award in the coming December in London.

The development is located in the northern part of Wuhan City, 610m to the Changgang Road Metro station. The whole development includes shopping mall, office, apartments, hotel and residence. The Shopping Mall covers ground floor area of 55,000 sq.m. It aims to become a new destination to the public, integrating tourism, leisure, entertainment, shopping and fashion to create a whole new shopping experience.

“云想衣裳花想容”, is a Chinese poem line, from famous Tang Dynasty poet Li Bai, meaning ”clothes flying up like a piece of cloud”. About a thousand years ago, through the Silk Road, Chinese goods are transported to Europe. Back then, Chinese clothes, especially the silk goods were welcomed by European nobles, and became a new fashion wearing them.

In this Fashion Mall project, we aim to insert the idea of Chinese tradtitional clothes design into this modern building, to recall the great heritage from our ancestors. The whole building massing metaphors the motion of silk blew by wind, flying in the air.

The selected scheme combines traditional Chinese elements with modern fashion design, echos the " Fashion " theme .

The design successfully generates a lot of dynamic outdoor spaces to hold outdoor fashion shows and integrates the use of park to become part of the fashion exhibition space.

The development is located in southern part of Jinan city, which is also known as the southern entrance to the city. It includes Sports Complex and Shopping Street. The project covers ground floor area of 97,382 sq.m. The site is next to the residential area, the Lingxiu Mansion. The Xingrong Mountain provides superior view for the development. The project aims to become a new destination to the public, integrating tourism, entertainment, shopping and sports to create new leisure experience.

The creative design successfully solves the layout challenge of the long and narrow site in a 3 dimensional way.  It creates multi-layered entrances into the commercial space in response to the topography.  The interior commerical spaces also interwine with outdoor spaces, creating a multidimentional spatial experience.

The Asia Pacific Property Awards are part of the long-established International Property Awards and the winners are recognized as a symbol of excellence throughout the global industry.  Founded 22 years ago, these accolades distinguish excellence in the property industry worldwide and promote an international standard.  The judging panel of the awards consists of approximately 70 world renowned professionals.

Dr. Ping Xu presented her topic – ‘A Shift of Retail Climate’ at Mipim Asia 2016 Dr. Ping Xu presented her topic – ‘A Shift of Retail Climate’ at Mipim Asia 2016
Dr. Ping Xu presented her topic – ‘A Shift of Retail Climate’ at Mipim Asia 2016
Nov,2018
29 November 2016,Developing a better future, powered by PechaKucha

Presenter :Dr. Ping Xu, Design Director of PH Alpha Design

A shift of Retail Climate’ Ping presented her 20 x 20 Pechakucha on the stage of MIPIM Asia 2016.

‘Retail Architecture develops along with consumers growing expectation of retail activities. Today consumers are looking for more than just to acquire purchase to fulfill their physical need in life. They need more to satisfy their Spiritual & Cultural Needs in their shopping experience. In order for a retail architecture to maintain a leading position in the fierious competitive market, regardless of whether it is a Mall, a Life Style Shopping Village or a Combination of Everything, it has to be established and flexible to cover all the current and future need of consumers.’

A few aspects is covered in the presentation with example of PHA’s Design, including:

  • Cultural Aspects of Retail Space

  • Wow Aspects at Architecture and Space Design

  • Entertainment Factors and Facilities

PHA’s First Masterpiece in 2018 – SCP Group Hangzhou Olympic InCity PHA’s First Masterpiece in 2018 – SCP Group Hangzhou Olympic InCity
PHA’s First Masterpiece in 2018 – SCP Group Hangzhou Olympic InCity
Nov,2018
Location : Hangzhou, China Developer : SCP Group Site Area : 53,800 sqm Gross Floor Area : 212,700 sqm

After our first partnership with SCP Group for Shenzhen SCPG Plaza Renovation project, PHA is honoured to be appointed again by SCP Group as the architectural and interior designer of their new shopping mall – SCP Group Olympic InCity in Hangzhou, China.  It will be located next to the Olympic Sports Center and the International Expo Center, the area of Qianjiang Century City in Xiaoshan District.

We gave a theme of 'Fly High' to this shopping mall implying that Xiaoshan District will become a vibrant and prosperous district, given its positive development background of Xiaoshan Airport economic zone. The focal point of our design is the innovative cross-floor eco-atrium located between the 5th and 6th floors, derived from the design theme. The stretch-wing glass ceiling structure combining with the glass atrium and set-back, not only vivid and beautiful, but also coordinate well with its function. The outdoor frame area with the continuous growing and changing green plants – delivers our concept of ecological shopping experience perfectly.

With our innovative design concepts and techniques, PHA ensures you this shopping mall with breathtaking features will become another iconic landmark in Hangzhou, China.

PHA attended the CCRE 14th Summit in Hangzhou and won the “Outstanding Service Award” PHA attended the CCRE 14th Summit in Hangzhou and won the “Outstanding Service Award”
PHA attended the CCRE 14th Summit in Hangzhou and won the “Outstanding Service Award”
Nov,2018
PHA Design Director Dr. Ping Xu and Mr. Clive Chow were invited to attend the "China Commercial Real Estate Summit 2017", at the Shangri-La Hotel, Hangzhou, from April 12-14, 2017.

As a guest speaker, PHA Design Director Dr. Ping Xu, as a professional architectural designer with over 20 years experience, shared her unique insights to the topic – “New Definition of Shopping Mall” during the panel discussion.

“With the improvement of economy and social life, shopping is no longer the process of consumption, but an experience, a complex multi-dimensional sensory experience. Design in which played a pivotal role.”

“Recently, experimental shopping mall is becoming more and more popular, many shopping malls are pending for an upgrade. Architectural design plays an important role in this. As one of the leading company in this commercial retail industry, PHA always provide our clients a model for the future, is commercially successful, and, exceeds their requirements.”

It is honored PHA is awarded as "Outstanding Service Company of the China Commercial Real Estate Industry” for another year. PHA Director Mr. Clive Chow expressed his thanks: “This is certainly a big recognition and encouragement to all of us at PHA. Our team will continue our hard working for providing our clients more innovated and excellent designs in order to maximum the value of their projects.”


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