Designed by PHA and covering an area of 250,000 square meters, it is a 200-meter-tall large-scale commercial complex which integrates commerce, loft apartment, hotel, office and business, also known as Haicheng Changjiang Star Phase II Commercial Project.
As the future commercial landmark in CBD of Jiangnan New District, the Project will create great glory and prosperity for Wanzhou of Chongqing City which was once the important material distribution centre of eastern Sichuan, western Hubei, southern Shaanxi, eastern Guizhou and western Hunan since ancient times and now an intersection of Belt and Road Initiative and Yangtze River Economic Belt.
Recent days witnesses much good news for PHA. As for the Design for Commercial Project of Chongqing Yuelai Area of CIFI GROUP, on the basis of the Plan, PHA sets up central Green Space Hub to form eco-friendly, sustainable, multi-functional and around-the-clock activity ring and create a high-quality urban landmark of Liangjiang New District. PHA’s plan which characterizes both creativeness and feasibility stands out of its rivals including the three internationally renowned architectural design companies and real estate consultants and successfully wins the bid.
The Commercial Project of Chongqing Yuelai Area is the First TOD Comprehensive Development Project of PHA in cooperation with CIFI GROUP and also it is a future landmark-level regional center in Chongqing. PHA will continuously deepen and optimize the Project. At that time, a unique and landmark modern building with the soul of Chongqing regional cultural characteristics and multiple functions will come into being in perfect communion with nature and human life.
The annual global RLI retail & Leisure award aims to award the world's most forward-looking and innovative concept of retail & leisure. In the past 14 years, awards ceremony has been held in London, Dubai and Los Angeles. This year, PHA's design work, The Ring, will compete with four other finalists at the 15th prize ceremony of the British Museum of natural history on May 7.
China Real Estate Chamber of Commerce Hong Kong and International Chapter Limited has been established for 17 years and the Anniversary Dinner is a grand event for the real estate of Hong Kong.
The 99 issue of PRC magazine published PHA's new project: Hongkong Land's Yorkville – The Ring in Chongqing.
The article introduces Yorkville – The Ring from the perspectives of master planning, theme integration, space planning, facade design, etc., which demonstrates PHA's scenario-based experiential design capabilities.
Winshang (赢商网) recently had an interview with Dr. Ping Xu, Founder and Design Director of PH Alpha Design Limited. Dr. Ping Xu shared with us her understanding of architectural design based on her many years of practice, and presented her unique thinking in commercial architectural design with the multiple award-winning works of hers. She revealed the idea herself and PH Alpha Design Limited adhered to: to create an innovative urban space that comprises of both architectural aesthetic and commercial functionality.
The Asia Pacific Property Awards 2019 was held in Bangkok, Thailand on May 14.
PHA design works -- SCPG Olympic InCity ，Longfor Changzhou Paradise Walk, won the 5 Stars Best Retail Architecture China Award and 5 Stars Best Retail Interior China Award respectively, and was shortlisted for the International Property Awards as the representative of excellent design in the asia-pacific region!
This is the fifth year in a row that the PHA pai team has won the Asia Pacific category. Since 2015, the team has won the honor by virtue of a number of high-quality innovative projects. So far, we have won the honor in five groups, Mixed-use Architecture, Retail Architecture, Public Service Architecture, Leisure Architecture and Office Architecture.
The Asia Pacific Property Awards are part of the long-established International Property Awards which celebrate the highest levels of achievement by companies operating in all sectors of the property and real estate industry. An International Property Award is a world-renowned mark of excellence.
On April 12, at the China Commercial Real Estate Summit Award Ceremony, PHA won the China Excellent Commercial Architectural Design Awards and the China Commercial Real Estate Urban Renewal Demonstration Project for Shenzhen SCPG Center.
PHA has successfully transformed both the facade and interior space of Shenzhen SCPG Center, which makes it a new landmark in Shenzhen.
PHA's exhibition works: neon matrix, with Hong Kong's 1970s as the background and Hong Kong's street neon as the design language, shows the new concept of symbiosis of media and commercial space. 100 white tower models of 2.0 meters in height are open for the 100 exhibitors to re-define the spatial potential while maintaining its envelope as a collective urban form.In this installation, ‘space’ were cut diagonally into different size to meet various personalized demands. Four continuous LED strips facing different direction were created. The LED volumes intertwine with the building massing which blurs the boundary between media and space. It metaphor that retail space is enriched by the embedded media and to bring unique visual and sensory experience to customer. The acrylic represents online branding and shopping which become an inseparable part of retail and it offers higher efficiency and all-pervading service to consumer. We wish to represent this interesting mixed retail environment through this exhibit.
PHA was honored to be invited to participate in this major event, including Ms. Li Nan, Vice President and General Manager of Business of Longhu Group, and the President of CGV Cinema, who delivered speeches at the opening ceremony.
In building design, PHA is to highlight the two main entrances, using the transformed strip LED lamp, and discolored aluminium plate, using digital (parametric) design technology to create a fantastic effect. The printed aluminum plate at the top of the body is extracted from the unique folk culture of "Changzhou embroidery".
PHA originally created "Canal Boat" emptying platform to vividly reproduce the commercial customs on both sides of the canal, 245 meters main waterway atrium line, create IP commercialization space, play the original attraction of the project. Details more reflect the meticulous attitude of the design. Focusing on the theme of "Canal Boat", PHA designs interactive devices of "River Wharf" and "Watchtower" in the other two main atriums to further strengthen the development of the interior theme. PHA breaks through the homogeneity barrier of traditional shopping malls with its unique canal ecological space IP, innovates and improves in the aspects of space building and scene building, breaks through the invariable spatial pattern, and integrates social and humanistic attributes to bring diversified experience to consumers.
It is located in Panlong District of Kunming, with a construction area of 653,324 square meters. It is on the side of the most central “Dongfeng Square”, the west side is the famous Panlong River, and the east is Beijing Road. It is a mature commercial circle in Kunming. The road along the road is the gathering area of Kunming office buildings. The project site is the only commercial gold treasure in Kunming. The project will be a large-scale complex project in Kunming, which includes 8 floors of a total of 110,000 square meters of shopping malls, Class A Building, super 5-star hotels and super high-rise luxury apartments. PHA has mastered the general plan and buildings. Coordination, as well as architectural design of the mall, including façades, moving lines and business planning advice.
On May 10, 2018, Hong Kong's famous architectural magazine "PRC Construction" held a biennial architectural forum in the Build 4 Asia 2018 venue. The theme of this year is "China Construction and Present Style". This event invited a group of outstanding industry participants to participate in the promotion of industry dialogue and exchange to promote industry development. Mr. Zhou Jiayu, Director of PHA, was invited to participate in the event and delivered a wonderful speech on the spot. He had an in-depth exchange with other invited guests to discuss new trends in the industry.
PHA cocktail reception 2018 was successfully completed in Hong Kong, July 12.
PHA founder Dr. Ping Xu, Board director Mr. David Roberts and Mr. Clive Chow, and a group of domestic and foreign clients and well-known persons attended the reception. This reception is to thank the clients and friends who support PHA in the past five years, and to build a platform for communicate with each other in the industry.
The guests at the reception included new friends who met for the first time, old friends who have been always staying with us, even some foreign customers who came from afar. Many distinguished guests took time out of their busy schedule to celebrate the PHA annual grand ceremony together.
PHA cocktail reception was held in The Hong Kong club, it was established in 1846. Its Members included government officials and the heads of major trading firms. The atmosphere of the ceremony is noble and elegant, the guests and friends are welcomed with good wine. This is a night belongs to PHA.
29 November 2016
14:00 - 15:00 I Salon II-III
Consumer trends in Asia: overview of customer’s changing expectations Understanding customers’ expectations is key to understanding today’s and tomorrow’s retail. It is the consumers that define the trends and real estate must adapt quickly to respond to changing expectations.
Clive Chow, Director, PH Alpha Design Limited
Arnault Castel, Founder and CEO, Kapok
Acacia Leroy, Trend Strategist, Trend Watching
Consuming pattern has greatly shifted in recent years and traditional mall is becoming a historical anachronism. Retail architecture is now less retail driven, but rather by social life style, consumer’s behavior and cultural influence. We are designing a retail as a destination, as a place for social events and most importantly, a place with sense of belonging. As an architect, we design to provide a unique experience to cater different parts of cities in order to maximize the potential value and opportunity of the particular project. I would say the intention to go to a retail has been reversed. Nowadays consumers are willing to go and shop at a retail when the experience created is attractive enough; as compared to the traditional shopping habit where you only go and shop for daily needs, then you look for an experience. To expand further in response to the change of society and culture, people are looking for bigger spaces due to a shrink in personal space or even houses with the increasing population, which in turns increases the need for social spaces. Retail has become a place to get together, to relax or to get excitement. Moreover, more live/ work elements are introduced into the retail, as you all may well see people working or having meeting in Starbucks, educational and institutional functions mixed in recently built shopping centers. In a nutshell, retail has become an oasis or even an escape to this very busy world where it offers a robust menu of lifestyle and entertainment choices. These series of the mentioned consuming patterns has definitely led to a vastly different approach to retail architectural design.
WAF Awards is the world’s largest architectural festival and live awards competition dedicated to celebrating and sharing architectural excellence from across the globe. This time last year, PHA was honoured to be shortlisted as one of the finalists in World Architectural Festival (WAF) with our mixed-use project, Chongqing Shengming World Leisure City.
This year, we are pleased to announce that our mixed-use project, Genzon Kexing Technology Park D4 Tower, is on the list again to run for the global honour. The final results of WAF awards will be announced in Berlin two weeks after. Please stay in tuned!
The development is located in Shenzhen city of China with project area of 32,000 square meter, which will be an addition to the Science and Technology Park of Shenzhen appears as the bow of a boat, pushing through into the plaza that surrounds it. The façade is wrapped in a pattern of glistening skin that gives the building the sense of it being alive. The concept was to build a “city of technology” and turn an otherwise hidden spot into the heart of the park, by activating social activities, by creating a public plaza and connecting green spaces.
Chongqing International Commercial Centre (Phase 1) and Wuhan Genxing Resource Fashion Center are nominated to the Architecture@17 Year Book. Chongqing International Commercial Centre (Phase 1) is a luxurious residential project of 3 towers for the functions of high end residences and serviced apartment. While the Wuhan Genxing Resource Fashion Center is a multi-functional shopping mall, combining the function of shopping, exhibition and fashion show, which is aimed to bring in and lead fashion and art locally.
After a thorough analysis of this Project, we try to use modern art techniques to lead the new fashion trend while carrying the mission of Tianjin's long cultural and historical memory, and reshape the new position of century-old "Golden Street" business of Tianjin City.
A few days earlier, PHA emerged from 2 rounds of fierce competition involving 6 renowned international architecture designing institutes, and won the competition in the international bidding of Genzon Group's Dongguan Binhaiwan New Area Industrial Park project.
On December 21, the 2019 BI-CITY BIENNALE OF URBANISM\ARCHITECTURE (Shenzhen) officially raised the curtain. With the work Urban Origami, PHA was successfully selected into UABB's “Ascending City” Section through the public global project collection, and it creatively proposed “Super Polymers” as the future urban development concept, interpreting the theme of this Biennale, namely “Urban Interaction”. The exhibits will be exhibited in Shenzhen Museum of Contemporary Art and Urban Planning (Booth A12) from December 22, 2019 to March 8, 2020. PHA invites you on scene and imagine the future cities with us.
On the night of December 2nd, the award ceremony for the 2019-2020 Annual International Property Awards was grandly held in the Savoy Hotel, the most renowned and luxurious hotel in London, UK.
The Changzhou Longfor Paradise Walk designed by PHA won the 2019 Best International Retail Interior of International Property Awards, the only award of its kind in the world. This award is received after PHA won the Best Retail Architecture (2015), the Best Leisure Architecture (2015), the Best Office Architecture (2017) and many other awards that are of the highest honor.
The International Property Awards is one of the most influential design awards in the world. Earlier this year, Changzhou Longfor Paradise Walk beat other works in its category from China and Asia Pacific, and won the awards of 5 Stars Best Retail Interior China and Best Retail Interior Asia Pacific successfully in the competition for the Asia Pacific Property Awards. As an excellent design representative in Asia Pacific, it also competed for the Best International Award together with works of its kind from Europe, America and other six global divisions. Once again, it stood out among the great works created by the design teams from many countries and regions in the world and finally gained the award.
Good news from MAPIC Awards announcement today, PHA's Hongkong Land's Yorkville - The Ring in Chongqing is honored to be recognised as a finalist for the MAPIC Awards BEST FUTURA SHOPPING CENTRE category this year! This is the only Asia Pacific project honored in the final shortlist, let's look forward to the results on November 14th!
On September 28th, Chief Architect of PHA Mr. Yi Tong was invited to attend the Global Top Designing Team of Eye of Spring & Kunming Spire Summit held by Junfa Construction Group. In the summit, he shared PHA’s designing concept and process revolving around the intended dialogue of “Design Makes Kunming Better”.
Junfa Dongfeng Plaza (Eye of Spring) has been highly eye-catching since the launch of the project. Set in the absolute CBD of the major city of Kunming, the project is positioned at large-scale international urban complex which serves as the epoch-making landmark of central Kunming City. Covering the high-end commercial centers, Class A offices, super five-star hotels, luxury apartments, recreation and sightseeing, subway check-in and etc., it will be a new commercial landmark of Kunming City in the near future.
PHA cocktail reception 2019 ended at Victoria Harbour in Hong Kong on 20 June.
We sincerely thank the clients, business partners and friends for supporting and joining the event to celebrate PHA 7th anniversary together!
On the evening of May 23, Dr Ping Xu was invited to the "mangrove night" charity dinner in 2019. Organized by Shenzhen Mangrove Wetlands Conservation Foundation (MCF), the event is dedicated to public education on mangrove coastal wetland protection and environmental protection.
Paying attention to the natural ecology is also concerned about our own future.
Sustainability and the impact of buildings on the environment are also important issues that PHA has focused on in its design practice.
PHA keeps breaking through in the field of commercial architectural design, and created design with innovative thinking, which has made PHA gain more attention in the industry. On April 12, at the China Commercial Real Estate Summit Award Ceremony, PHA won the honorary title of Excellent Service Organization.
On April 11, China Commercial Real Estate Summit 2019 (16th) annual meeting and award ceremony opened at Kempinski Hotel Suzhou. At the "No Innovation, No Commercial" summit, guests expressed their opinions on experiential commercial. Mr. Clive Chow, Director of PHA, shared the project of Hong Kong Land Yorkshire Shopping Park in Chongqing China, and told us that the design of the experiential scene is not directly copying others’ theme stores, but needs to be combined with open spaces and main circulation, in order to fully gather popularity.
November.13th, the first ever Perspective's A&D China Awards gala presentation evening was held at the Grand Ballroom at Four Seasons Shenzhen. It's won the A&D China Awards 2018 Best Public Space. The project is designed by founder Dr. Ping Xu. The Real Estate College library is the First Public Service Project of PHA and also awarded the Best Public Service Architecture in China in 2016-2017. It is known as the most beautiful library in Chongqing.
This project is one of her favorite works by Dr. Xu Ziping, the founder of PHA. The library is a container for knowledge, and "knowledge is the light that illuminates our lives." Dr. Xu Ziping uses a lot of concepts of light and shadow in this design to express the students' pursuit of knowledge and light. She also uses aesthetically. Stars and lanterns are in the form of architectural shapes and skins. Another highlight of the design is the involvement of commercial space. “The life style is completely different now, and the concept of cross-border has been integrated into almost all forms of life and behavior.” Dr. Xu Ziping said, “There are library galleries in business, and there are also businesses in the library.” As a designer who is proficient in commercial space creation. Dr. Xu Ziping introduced a design similar to the commercial atrium and catering service space in this project.
On April 10-12, 2018, the 13th Commercial Real Estate Festival of the "Oscar Festival of Commercial Real Estate Industry" was held in Langham Place, Guangzhou. In this event, more than 1,000 elite leaders of Chinese commercial real estate industry gathered. At the same time, it has brought together high-end forums, awards ceremony, annual event inventory, industry top authority ranking, brand display, and investment docking. Dr. Xu Ziping, founder of PHA, was invited as a guest to attend the 13th Commercial Real Estate Festival. The site shared many years of business experience and wonderful speeches and interactions, which made the audience unsatisfactory.
PHA zooms in again! The well-designed Longcheng Tianjie overall building and interior space will be officially unveiled! Looking at Changzhou, a shopping mall that subverts tradition and refreshes the face—Longzhou Longcheng Tianjie Street is ready to go. PHA, as the designer of the overall architecture and interior space of Longcheng Tianjie, has been zoomed in during the design process. The creation of the first commercial work in Changzhou not only demonstrates the deep skill of PHA, but also demonstrates its determination and strength to become a new business form builder.
PHA celebrates another win for 2 featured projects at Asia Pacific Property Awards 2017.
Wuhan Genxing Fashion Mall and Luneng Lingxiu Mansion Commercial Development have been awarded 5-star Best Retail Architecture and 5-star Best Leisure Architecture. PHA is very proud to be nominated at the same time to compete against the rest of the world for the Best of the world award in the coming December in London.
The development is located in the northern part of Wuhan City, 610m to the Changgang Road Metro station. The whole development includes shopping mall, office, apartments, hotel and residence. The Shopping Mall covers ground floor area of 55,000 sq.m. It aims to become a new destination to the public, integrating tourism, leisure, entertainment, shopping and fashion to create a whole new shopping experience.
“云想衣裳花想容”, is a Chinese poem line, from famous Tang Dynasty poet Li Bai, meaning ”clothes flying up like a piece of cloud”. About a thousand years ago, through the Silk Road, Chinese goods are transported to Europe. Back then, Chinese clothes, especially the silk goods were welcomed by European nobles, and became a new fashion wearing them.
In this Fashion Mall project, we aim to insert the idea of Chinese tradtitional clothes design into this modern building, to recall the great heritage from our ancestors. The whole building massing metaphors the motion of silk blew by wind, flying in the air.
The selected scheme combines traditional Chinese elements with modern fashion design, echos the " Fashion " theme .
The design successfully generates a lot of dynamic outdoor spaces to hold outdoor fashion shows and integrates the use of park to become part of the fashion exhibition space.
The development is located in southern part of Jinan city, which is also known as the southern entrance to the city. It includes Sports Complex and Shopping Street. The project covers ground floor area of 97,382 sq.m. The site is next to the residential area, the Lingxiu Mansion. The Xingrong Mountain provides superior view for the development. The project aims to become a new destination to the public, integrating tourism, entertainment, shopping and sports to create new leisure experience.
The creative design successfully solves the layout challenge of the long and narrow site in a 3 dimensional way. It creates multi-layered entrances into the commercial space in response to the topography. The interior commerical spaces also interwine with outdoor spaces, creating a multidimentional spatial experience.
The Asia Pacific Property Awards are part of the long-established International Property Awards and the winners are recognized as a symbol of excellence throughout the global industry. Founded 22 years ago, these accolades distinguish excellence in the property industry worldwide and promote an international standard. The judging panel of the awards consists of approximately 70 world renowned professionals.
Presenter ：Dr. Ping Xu, Design Director of PH Alpha Design
‘A shift of Retail Climate’ Ping presented her 20 x 20 Pechakucha on the stage of MIPIM Asia 2016.
‘Retail Architecture develops along with consumers growing expectation of retail activities. Today consumers are looking for more than just to acquire purchase to fulfill their physical need in life. They need more to satisfy their Spiritual & Cultural Needs in their shopping experience. In order for a retail architecture to maintain a leading position in the fierious competitive market, regardless of whether it is a Mall, a Life Style Shopping Village or a Combination of Everything, it has to be established and flexible to cover all the current and future need of consumers.’
A few aspects is covered in the presentation with example of PHA’s Design, including:
Cultural Aspects of Retail Space
Wow Aspects at Architecture and Space Design
Entertainment Factors and Facilities
After our first partnership with SCP Group for Shenzhen SCPG Plaza Renovation project, PHA is honoured to be appointed again by SCP Group as the architectural and interior designer of their new shopping mall – SCP Group Olympic InCity in Hangzhou, China. It will be located next to the Olympic Sports Center and the International Expo Center, the area of Qianjiang Century City in Xiaoshan District.
We gave a theme of 'Fly High' to this shopping mall implying that Xiaoshan District will become a vibrant and prosperous district, given its positive development background of Xiaoshan Airport economic zone. The focal point of our design is the innovative cross-floor eco-atrium located between the 5th and 6th floors, derived from the design theme. The stretch-wing glass ceiling structure combining with the glass atrium and set-back, not only vivid and beautiful, but also coordinate well with its function. The outdoor frame area with the continuous growing and changing green plants – delivers our concept of ecological shopping experience perfectly.
With our innovative design concepts and techniques, PHA ensures you this shopping mall with breathtaking features will become another iconic landmark in Hangzhou, China.
As a guest speaker, PHA Design Director Dr. Ping Xu, as a professional architectural designer with over 20 years experience, shared her unique insights to the topic – “New Definition of Shopping Mall” during the panel discussion.
“With the improvement of economy and social life, shopping is no longer the process of consumption, but an experience, a complex multi-dimensional sensory experience. Design in which played a pivotal role.”
“Recently, experimental shopping mall is becoming more and more popular, many shopping malls are pending for an upgrade. Architectural design plays an important role in this. As one of the leading company in this commercial retail industry, PHA always provide our clients a model for the future, is commercially successful, and, exceeds their requirements.”
It is honored PHA is awarded as "Outstanding Service Company of the China Commercial Real Estate Industry” for another year. PHA Director Mr. Clive Chow expressed his thanks: “This is certainly a big recognition and encouragement to all of us at PHA. Our team will continue our hard working for providing our clients more innovated and excellent designs in order to maximum the value of their projects.”