All the best for the new year！
The project will cover a site area of 220,000 sqm and the GFA will be 1.21 million sqm. It will be a large industrial park integrating office, commerce, hotel and convention and exhibition. While preserving the characteristics of single buildings, this Industrial Park will also guarantee the integrity of the large cluster of buildings, which allows PHA to go beyond itself in the planning and design of industrial parks.
The architectural concept takes the form of a dragon as the overall tone of the building, and PHA continues the overall "Chinese dragon with modern style" concept in the interior design, strengthening the echo between indoor and outdoor experiences, and dividing the indoor space into five distinctive areas. Themes such as clouds, air and snow are integrated to connect the space through different types of businesses, creating a unique and immersive experience of exploring the space.
When completed, it will become a new urban carrier to help the new economy rise in Hebei and strengthen the innovation and entrepreneurship gene.
At the conference, the concept plan of Changlingju commercial project "Yunqi Yunkai", designed by PHA, was officially released. The design of Yunjin project is inspired by the landscape painting of Lingnan and the local characteristics of the landform as the carrier. The architectural design is based on the landscape pattern of Guangzhou, with a simple, modern, extravagant and light point of departure, showing the beauty of fine craftsmanship from top to bottom. The design always runs through the concept of people-oriented, creating the best space for dialogue between people and nature, and bringing people into a beautiful human living circle.
SCPG-HUIDELONG Hangzhou Aoti InCity won the Comprehensive Commercial Project - Shopping Mall - Merit Award.
Architizer presents the A+Awards once a year and has been successfully held for ten years since 2012, making it one of the most influential architectural awards in the world. It leads the global architectural trend and honors the best architectural projects and architects in the world, and advocate for the potential positive impact architecture can have on everyday life.
The way it subverts traditional shopping spaces and makes breakthroughs, as well as its successful use of existing landscape inclusive of landscape elements has become a focal point for discussion, and gained the project recognition as a model within the industry. Over the past year, The Ring’s architectural design has also been awarded more than ten Chinese and international awards for design, the more illustrious of which include Asia’s “Best Retail Development” Gold Award in MIPIM Asia Awards 2021. It is also the only Asian project to rank within the top three for the “Best Shopping Centre” award in MIPIM Awards 2022, receiving major international recognition.
This year, the MIPIM Awards received 171 entries from 42 countries around the world, of which only less than one third of the projects were shortlisted for the finals. We are honored to be one of them and show you our creative design.
Winners will be announced at the MIPIM Awards Ceremony to be held on Thursday 17 March, 18:30 at the Palais des Festivals, Cannes. Stay Tuned!
Located in the central area of Guanshanhu District in Guiyang，the main building of the
project consists of two functional part: shopping center and apartment tower. China Resources Guiyang Mix City focus on family and consumers who pursue quality life，aiming to
bring medium high-end and multi-brand shopping experience to the citizens.
PHA carries out the overall architectural design and planning for the project, makes maximum use of the environmental advantages of the plot, perfectly combines the function and architectural form to create a creative and artistic commercial architectural space experience for the city.
Our project，Hongkong Land's Yorkville – The Ring has won Gold Winner for Best Retail Development in MIPIM Asia Awards 2021.
Led by PHA Founder & Design Director Ping Xu, Hongkong Land's Yorkville – The Ring has first realized the combining of natural landscape and commerce in China.
It has creates a composite urban living space with indoor and outdoor space interaction, involving social interaction, culture, experience, entertainment shopping etc. The scenario-based design not only meets the spiritual needs of citizens with various space perception, also innovates commercial spaces and reshapes consumer behavior.
MIPIM Asia Awards, established in 2007, is a prestigious regional real estate award. It aims to recognize the most outstanding and successful projects in the real estate industry in the Asia Pacific region. And It has always been known as the "Oscar in the real estate industry in the Asia Pacific region".
1. SCPG-HUIDELONG Hangzhou Aoti InCity – Best Mixed Use Development Gold Award
2. Hongkong Land's Yorkville - Best Mixed Use Development
3. Changzhou Rsun 1936 – Best Theme Mixed Use Development
Located in Dongguan Binhaiwan Bay, the project is a mega industrial park integrating office, commercial, exhibition, hotel and apartment. The project covers a site area of 220,000 sq. m. and the GFA is 1.21 million sq. m. Inspired by an old Chinese poetry "Thousands of Miles Written in Mind", GENZON Industrial Park presents a majestic and unique landscape picture. The innovative and creative design is to show the vitality of the new district and bring multi-dimensional connection between people, space and nature.
Architecture MasterPrize advances the appreciation of quality architectural design worldwide. Celebrating creativity and innovation in the fields of architecture, landscape architecture, and interior design, the awards program is dedicated to showcasing and promoting exceptional talent, and the value of the art and science of architecture in enriching our lives.
The Ring comprises a shopping mall, retail streets, Grade A office buildings and an indoor botanic garden, integrating the natural ecosystem into the business experience with the concept of sustainable development.
Video Credit: iChongqing
It’s a great encouragement for us to receive this award at 2021 MUSE Design Awards. On the road of continuing to adhere to the design, we still have enthusiasm to pursue the Muse that can inspire creative thinking.
The MUSE Design Awards carries a mission to honour, promote and encourage creativity by setting a new standard of excellence on a global scale. It recognises designs across different fields that shift paradigms, redefining boundaries and scope like a muse.
Mix Use Architectural Designs
Hongkong Land's Yorkville - The Ring
Retails，Shops，Department Stores & Mall
SCPG-HUIDELONG Hangzhou Aoti InCity
GENZON Binhaiwan Bay Area Industrial Park
ChangXin Memory Technologies, INC. Research and Development Building Competition
The Rongde International Urban Renewal Project is a multi-functional urban complex project consisting of office, apartment, residential and commercial parts. PH Alpha Design was invited to handle the facade design of the office tower and podium building in the project.
She shared PHA’s design practices in detail and expressed her views on the relationship between urban architecture and lighting, art, culture and technology.
城市土地学会 会员 2019
国际房地产大奖 评委 2020
2020年The Plan Award国际大奖零售类未来项目最终提名
2020 CREDAWARD 地产设计大奖室内设计优秀奖
2012年CIHAF 设计中国 中国建筑师年度贡献奖
Urban Design Research Proposal of the Area Besides the Tian-An-Men Square, Beijing
The British Building Research Establishment Environmental Assessment Method (BREEAM)-A Study on BREEAM and its Development
High-rise Living Quality in Hong Kong
More than 30 media including "ARCHISCENE", "ArchiECHO", "ARCH COLLEGE", "Designverse ", "ARCHINA", "Architizer", "Design Together", and "World Architecture Review" have reported on it.
Derived from the master planning concept of urban design plus environmental protection, Dadukou MixC stands to present an integration of culture park and leisure retail.
The reception was attended by the founder and Design Director of PHA, Dr Xu Ziping, and guests and clients from the real estate, academic, design and media sectors. We are joined by PHA Pai’s headquarters in Hong Kong to witness the ceremony.
On April 23, Hongkong Land’s Yorkville-The Ring, designed by Ping Xu, founder and design director of PH Alpha Design, was officially unveiled and held a grand opening ceremony, Dr Ping Xu and Mr Tong Yi, senior vice-director of PHA attended as guests.
Created by PHA and the first production of the brand-new “The Ring”series of Hong Kong properties in China, it shows the innovative concept of “Urban natural community”and makes a landmark regional commercial center of “Botanical Garden Ecological Shopping Center”for Chongqing.
The Ring in Chongqing has a total floor area of about 420,000 square meters. The biggest highlight is undoubtedly The large-scale botanical garden “Mu Guang Forest”。
The awards celebrate the highest levels of achievement by companies operating in all sectors of the property & real estate industry. An International Property Award is a world-renowned mark of excellence.
Designed by PHA and covering an area of 250,000 square meters, it is a 200-meter-tall large-scale commercial complex which integrates commerce, loft apartment, hotel, office and business, also known as Haicheng Changjiang Star Phase II Commercial Project.
As the future commercial landmark in CBD of Jiangnan New District, the Project will create great glory and prosperity for Wanzhou of Chongqing City which was once the important material distribution centre of eastern Sichuan, western Hubei, southern Shaanxi, eastern Guizhou and western Hunan since ancient times and now an intersection of Belt and Road Initiative and Yangtze River Economic Belt.
Recent days witnesses much good news for PHA. As for the Design for Commercial Project of Chongqing Yuelai Area of CIFI GROUP, on the basis of the Plan, PHA sets up central Green Space Hub to form eco-friendly, sustainable, multi-functional and around-the-clock activity ring and create a high-quality urban landmark of Liangjiang New District. PHA’s plan which characterizes both creativeness and feasibility stands out of its rivals including the three internationally renowned architectural design companies and real estate consultants and successfully wins the bid.
The Commercial Project of Chongqing Yuelai Area is the First TOD Comprehensive Development Project of PHA in cooperation with CIFI GROUP and also it is a future landmark-level regional center in Chongqing. PHA will continuously deepen and optimize the Project. At that time, a unique and landmark modern building with the soul of Chongqing regional cultural characteristics and multiple functions will come into being in perfect communion with nature and human life.
The annual global RLI retail & Leisure award aims to award the world's most forward-looking and innovative concept of retail & leisure. In the past 14 years, awards ceremony has been held in London, Dubai and Los Angeles. This year, PHA's design work, The Ring, will compete with four other finalists at the 15th prize ceremony of the British Museum of natural history on May 7.
China Real Estate Chamber of Commerce Hong Kong and International Chapter Limited has been established for 17 years and the Anniversary Dinner is a grand event for the real estate of Hong Kong.
The 99 issue of PRC magazine published PHA's new project: Hongkong Land's Yorkville – The Ring in Chongqing.
The article introduces Yorkville – The Ring from the perspectives of master planning, theme integration, space planning, facade design, etc., which demonstrates PHA's scenario-based experiential design capabilities.
Winshang (赢商网) recently had an interview with Dr. Ping Xu, Founder and Design Director of PH Alpha Design Limited. Dr. Ping Xu shared with us her understanding of architectural design based on her many years of practice, and presented her unique thinking in commercial architectural design with the multiple award-winning works of hers. She revealed the idea herself and PH Alpha Design Limited adhered to: to create an innovative urban space that comprises of both architectural aesthetic and commercial functionality.
The Asia Pacific Property Awards 2019 was held in Bangkok, Thailand on May 14.
PHA design works -- SCPG Olympic InCity ，Longfor Changzhou Paradise Walk, won the 5 Stars Best Retail Architecture China Award and 5 Stars Best Retail Interior China Award respectively, and was shortlisted for the International Property Awards as the representative of excellent design in the asia-pacific region!
This is the fifth year in a row that the PHA pai team has won the Asia Pacific category. Since 2015, the team has won the honor by virtue of a number of high-quality innovative projects. So far, we have won the honor in five groups, Mixed-use Architecture, Retail Architecture, Public Service Architecture, Leisure Architecture and Office Architecture.
The Asia Pacific Property Awards are part of the long-established International Property Awards which celebrate the highest levels of achievement by companies operating in all sectors of the property and real estate industry. An International Property Award is a world-renowned mark of excellence.
On April 12, at the China Commercial Real Estate Summit Award Ceremony, PHA won the China Excellent Commercial Architectural Design Awards and the China Commercial Real Estate Urban Renewal Demonstration Project for Shenzhen SCPG Center.
PHA has successfully transformed both the facade and interior space of Shenzhen SCPG Center, which makes it a new landmark in Shenzhen.
November.13th, the first ever Perspective's A&D China Awards gala presentation evening was held at the Grand Ballroom at Four Seasons Shenzhen. It's won the A&D China Awards 2018 Best Public Space. The project is designed by founder Dr. Ping Xu. The Real Estate College library is the First Public Service Project of PHA and also awarded the Best Public Service Architecture in China in 2016-2017. It is known as the most beautiful library in Chongqing.
This project is one of her favorite works by Dr. Xu Ziping, the founder of PHA. The library is a container for knowledge, and "knowledge is the light that illuminates our lives." Dr. Xu Ziping uses a lot of concepts of light and shadow in this design to express the students' pursuit of knowledge and light. She also uses aesthetically. Stars and lanterns are in the form of architectural shapes and skins. Another highlight of the design is the involvement of commercial space. “The life style is completely different now, and the concept of cross-border has been integrated into almost all forms of life and behavior.” Dr. Xu Ziping said, “There are library galleries in business, and there are also businesses in the library.” As a designer who is proficient in commercial space creation. Dr. Xu Ziping introduced a design similar to the commercial atrium and catering service space in this project.
On April 10-12, 2018, the 13th Commercial Real Estate Festival of the "Oscar Festival of Commercial Real Estate Industry" was held in Langham Place, Guangzhou. In this event, more than 1,000 elite leaders of Chinese commercial real estate industry gathered. At the same time, it has brought together high-end forums, awards ceremony, annual event inventory, industry top authority ranking, brand display, and investment docking. Dr. Xu Ziping, founder of PHA, was invited as a guest to attend the 13th Commercial Real Estate Festival. The site shared many years of business experience and wonderful speeches and interactions, which made the audience unsatisfactory.
PHA zooms in again! The well-designed Longcheng Tianjie overall building and interior space will be officially unveiled! Looking at Changzhou, a shopping mall that subverts tradition and refreshes the face—Longzhou Longcheng Tianjie Street is ready to go. PHA, as the designer of the overall architecture and interior space of Longcheng Tianjie, has been zoomed in during the design process. The creation of the first commercial work in Changzhou not only demonstrates the deep skill of PHA, but also demonstrates its determination and strength to become a new business form builder.
PHA celebrates another win for 2 featured projects at Asia Pacific Property Awards 2017.
Wuhan Genxing Fashion Mall and Luneng Lingxiu Mansion Commercial Development have been awarded 5-star Best Retail Architecture and 5-star Best Leisure Architecture. PHA is very proud to be nominated at the same time to compete against the rest of the world for the Best of the world award in the coming December in London.
The development is located in the northern part of Wuhan City, 610m to the Changgang Road Metro station. The whole development includes shopping mall, office, apartments, hotel and residence. The Shopping Mall covers ground floor area of 55,000 sq.m. It aims to become a new destination to the public, integrating tourism, leisure, entertainment, shopping and fashion to create a whole new shopping experience.
“云想衣裳花想容”, is a Chinese poem line, from famous Tang Dynasty poet Li Bai, meaning ”clothes flying up like a piece of cloud”. About a thousand years ago, through the Silk Road, Chinese goods are transported to Europe. Back then, Chinese clothes, especially the silk goods were welcomed by European nobles, and became a new fashion wearing them.
In this Fashion Mall project, we aim to insert the idea of Chinese tradtitional clothes design into this modern building, to recall the great heritage from our ancestors. The whole building massing metaphors the motion of silk blew by wind, flying in the air.
The selected scheme combines traditional Chinese elements with modern fashion design, echos the " Fashion " theme .
The design successfully generates a lot of dynamic outdoor spaces to hold outdoor fashion shows and integrates the use of park to become part of the fashion exhibition space.
The development is located in southern part of Jinan city, which is also known as the southern entrance to the city. It includes Sports Complex and Shopping Street. The project covers ground floor area of 97,382 sq.m. The site is next to the residential area, the Lingxiu Mansion. The Xingrong Mountain provides superior view for the development. The project aims to become a new destination to the public, integrating tourism, entertainment, shopping and sports to create new leisure experience.
The creative design successfully solves the layout challenge of the long and narrow site in a 3 dimensional way. It creates multi-layered entrances into the commercial space in response to the topography. The interior commerical spaces also interwine with outdoor spaces, creating a multidimentional spatial experience.
The Asia Pacific Property Awards are part of the long-established International Property Awards and the winners are recognized as a symbol of excellence throughout the global industry. Founded 22 years ago, these accolades distinguish excellence in the property industry worldwide and promote an international standard. The judging panel of the awards consists of approximately 70 world renowned professionals.
WAF Awards is the world’s largest architectural festival and live awards competition dedicated to celebrating and sharing architectural excellence from across the globe. This time last year, PHA was honoured to be shortlisted as one of the finalists in World Architectural Festival (WAF) with our mixed-use project, Chongqing Shengming World Leisure City.
This year, we are pleased to announce that our mixed-use project, Genzon Kexing Technology Park D4 Tower, is on the list again to run for the global honour. The final results of WAF awards will be announced in Berlin two weeks after. Please stay in tuned!
The development is located in Shenzhen city of China with project area of 32,000 square meter, which will be an addition to the Science and Technology Park of Shenzhen appears as the bow of a boat, pushing through into the plaza that surrounds it. The façade is wrapped in a pattern of glistening skin that gives the building the sense of it being alive. The concept was to build a “city of technology” and turn an otherwise hidden spot into the heart of the park, by activating social activities, by creating a public plaza and connecting green spaces.
Chongqing International Commercial Centre (Phase 1) and Wuhan Genxing Resource Fashion Center are nominated to the Architecture@17 Year Book. Chongqing International Commercial Centre (Phase 1) is a luxurious residential project of 3 towers for the functions of high end residences and serviced apartment. While the Wuhan Genxing Resource Fashion Center is a multi-functional shopping mall, combining the function of shopping, exhibition and fashion show, which is aimed to bring in and lead fashion and art locally.
Jinbo Tianjie is a new commercial landmark for Foshan, helping Foshan to enhance its influence as the key node city of Greater Bay Area.
Located in the central Guanshan Lake District of Guiyang City, Guizhou Province, this project includes a 6-story commercial podium and two 150m-high apartment towers with a total construction area of 79,500m2. The site design takes full advantage of the terrain’s height difference and integrates a sunken plaza at the south entrance for direct ground-level access to the LG level, which provides multiple ground floor entrances. Special light boxes decorate the top of the main and secondary South/North entrances. The colorful glazed glass combined with the floodlight design present a dazzling façade that is both modern and dynamic. The façade design features interlaced units and stepped terraces for the food and beverage industry. Large skylights are installed throughout the roof to bring natural lighting and shadows into the atrium.
Hongkong Land's Yorkville – The Ring won the highest award for Comprehensive Commercial Project - Gold Award for Mixed Use with innovative design concept.
This project is located in the core area of Dongli District, west of Jincheng and east of Bincheng, in the core axis of the development of the twin cities. It is adjacent to the starting point of "Jinbin Avenue, the main axis of the development of the twin cities of Tianjin and Binzhou", which is the main artery of the development of the twin cities of Tianjin and Binzhou, and can import the two-way passenger flow of Tianjin and Binzhou. It is also located in one of Tianjin's double subway superstructure TOD projects, which is seamlessly connected to the Shaliu South Station of Subway Line 4 and Line 10. In the future, it will take over the two-way spillover from the central city and can enjoy the population development dividend and has development potential.
As a representative of outstanding design in the Asia-Pacific region, it compete with similar works from eight regions around the world, including Europe and America, for the best international awards.
Hongkong Land's Yorkville – The Ring by PHA was again favored by the judges and crowned the Platinum Winner in the Architectural Design category.
Designed to present a new intelligent commercial and provide residents with unique premium lifestyle and shopping experiences,Hongkong Land's Yorkville - The Ring provides customers with a new way to appreciate harmonious living with nature and also encourage them to enjoy healthy lifestyles by helping them connect to the natural origins of all life.
Founder by Farmani Group, the OPAL Award is a culmination of over 35 years of expertise in the awards industry. It aims to bring exposure and reward the best property projects in Interior Design, Architectural Design, and Property Development from around the world.
Led by PHA Director Clive Chow, the project is inspired by the mountain and sea culture of the site, intending to gather graceful space and high-end retail experience to put the project on the city map as one of the leading commercial development.
The London Design Awards is a part of the DRIVEN x DESIGN Award Programs, the world's largest network of Design Award Programs. It provides marketplace recognition across an extensive range of categories and celebrates the creativity and courage of those who are leading the way.
"Commercial has evolved from basic single function to a complex of city life. When basic shopping malls can no longer meet the multi-layered needs of customers, developers and architects have to respond and consider how to effectively create the integration of new retail forms." He then took two PHA projects as examples, including The Ring in Chongqing and Aoti InCity in Hangzhou, to demonstrate how design can be maximized into commercial value.
MIPIM ASIA AWARDS 2021 announced the final shortlist rencently，33 projects in 11 awards has been qualified.
Our project Hongkong Land's Yorkville - The Ring，has stand out from 100 projects of 10 countries. As one of the entries in the ‘Best Retail Development’ category，it will compete with two other entries at the awards banquet held in Grand Hyatt Hong Kong on December 8th.
With the architecture and interior designed by PHA, this retail development has a gross floor area of 213,000 square meters providing multifunction of shopping, entertainment, social, sports and culture, leading a new experience trend for Hangzhou.
Huaxia Center is a mixed use development that includes Grade-A offices, a 5-star international hotel, a boutique shopping mall and a rain protected shopping street.
The facade of the office building tower is dominated by vertical lines. The vertical line patterns set at two diagonal corners of the building are connected with the canopy, forming like a waterfall pouring down from the top of the mountain, as if a beautiful white ribbon is falling down among the petals.
The birth of each project embodies the efforts of PHA design team. We appreciate the contributions of every employee and we are also grateful for the honor given to us by the Novum Design Award. PHA has achieved great results this time, but what also be kept in mind is the original intention. In the future, we will continue to uphold the concept of innovation and bring more unique designs to the city.
PHA Winning Projects：
Architectural Design Category
Interior Design Category：
About Novum Design Award：
NDA is the World's leading Design Award, the proof of the quality. NDA offers international fame and recognitions for talented Designers in Architectural Design Category, Interior Design Category, Urban Planning and Landscape Design Category, Furniture Design Category, Lightning Design Category, Digital Art and Graphic Design Category, Packing Design Category, Product Design Category, Fashion and Textile Design Category, Photography and Photo Manipulation Design Category.
In order to provide employees with opportunities to relax after work, enrich their leisure life and enhance team cohesion, PHA Shenzhen company organized a two-day team building activity in Zhuhai during July 23-24.
As a member of the design company, we not only create design for a better life, but also explore life in order to achieve better design.
Following the company's philosophy of people oriented and encouraging innovation, we always remain enthusiastic and bravely take the steps of exploration.
CREATE POSSIBILITES. WE ARE IRRESISTIBLE.
英文名称:PH ALPHA DESIGN LTD
获得IPA国际房地产奖（International Property Awards）亚太中国区综合体建筑优胜奖、The PlanAward国际奖零售类未来项目最终提名奖、环球RLI零售休闲大奖（The Global RLI Awards）最佳未来项目最终提名奖
获得CREDAWARD 地产设计大奖室内设计优秀奖、入围The Plan Award国际奖改造翻新类已建成项目并获得公众投票特别荣誉大奖
「创新」、「杰出」、「实用」、「经济」和「可持续发展」是 PHA 湃昂的基本设计原则；我们的宗旨是持续设计独特创新的作品和善用先进成熟的技术。
As the only large-scale complex that is due to open before the 19th Asian Games in Hangzhou, Aoti InCity will bring this region a high-end and vibrant retail destination. Social shopping retail form is proposed in Hangzhou Aoti InCity as more services is integrated and the process is combining the technology.
Stay tuned for further updates!
PHA is proud to be the design architect for this project. Having a five-star hotel, a Grade A office building and 140,000 square meters of retail, Jinbo Tianjie is expected be the signature of Guangzhou-Foshan area and even the Greater Bay Area.
The Ring Design Forum was held at PHA Shenzhen Office. PHA Founder, Design Director Dr. Ping Xu and Senior Associate Director Ryan Tong attended the forum and delivered keynote speech to share their design experience of Hongkong Land's Yorkville - The Ring.
"China is growing a new form of commercial space and aesthetics shall turn into a new strength." Dr.Ping tooked The Ring as an example and emphasized that it follows the thinking of satisfying the need in functional space, and challenges the traditional beauty and brings originality to the facade design.
May Day holiday has been a boost for China's consumption, as shown by surging spending in different retail formats. In Chongqing, The Ring witnesses the regional record-breaking economy and this brand new landmark is as well a manifesto of PHA’s scenario-based experiential design capability.
Watch the report here:
The LOOP Design Awards debuted the first edition of its prize in 2020 and aims to become one of the most prestigious and recognized awards in the Architecture and Interior Design industry.
Don't miss the chance to join!
The awards celebrate the highest levels of achievement by companies operating in all sectors of the property & real estate industry. An International Property Award is a world-renowned mark of excellence.
PHA provides a designing plan integrating the building and its interior, which creates the largest flagship Paradise Walk in Nanjing based on the area’s strengths and development potentials. Longfor Nanjing Paradise Walk is adjacent to the natural scenic spot of Laoshan Mountain and boasts rich urban landscape resources in the northeast of the base. PHA design team puts forwards the design concept of “Ecology, Sports and all-formats” by adopting mountains and natural scenery as the core idea. Longfor Nanjing Paradise Walk wins the Bronze A' Design Award - A' Architecture, Building and Structure Design Award in 2019.
After a thorough analysis of this Project, we try to use modern art techniques to lead the new fashion trend while carrying the mission of Tianjin's long cultural and historical memory, and reshape the new position of century-old "Golden Street" business of Tianjin City.
A few days earlier, PHA emerged from 2 rounds of fierce competition involving 6 renowned international architecture designing institutes, and won the competition in the international bidding of Genzon Group's Dongguan Binhaiwan New Area Industrial Park project.
On December 21, the 2019 BI-CITY BIENNALE OF URBANISM\ARCHITECTURE (Shenzhen) officially raised the curtain. With the work Urban Origami, PHA was successfully selected into UABB's “Ascending City” Section through the public global project collection, and it creatively proposed “Super Polymers” as the future urban development concept, interpreting the theme of this Biennale, namely “Urban Interaction”. The exhibits will be exhibited in Shenzhen Museum of Contemporary Art and Urban Planning (Booth A12) from December 22, 2019 to March 8, 2020. PHA invites you on scene and imagine the future cities with us.
On the night of December 2nd, the award ceremony for the 2019-2020 Annual International Property Awards was grandly held in the Savoy Hotel, the most renowned and luxurious hotel in London, UK.
The Changzhou Longfor Paradise Walk designed by PHA won the 2019 Best International Retail Interior of International Property Awards, the only award of its kind in the world. This award is received after PHA won the Best Retail Architecture (2015), the Best Leisure Architecture (2015), the Best Office Architecture (2017) and many other awards that are of the highest honor.
The International Property Awards is one of the most influential design awards in the world. Earlier this year, Changzhou Longfor Paradise Walk beat other works in its category from China and Asia Pacific, and won the awards of 5 Stars Best Retail Interior China and Best Retail Interior Asia Pacific successfully in the competition for the Asia Pacific Property Awards. As an excellent design representative in Asia Pacific, it also competed for the Best International Award together with works of its kind from Europe, America and other six global divisions. Once again, it stood out among the great works created by the design teams from many countries and regions in the world and finally gained the award.
Good news from MAPIC Awards announcement today, PHA's Hongkong Land's Yorkville - The Ring in Chongqing is honored to be recognised as a finalist for the MAPIC Awards BEST FUTURA SHOPPING CENTRE category this year! This is the only Asia Pacific project honored in the final shortlist, let's look forward to the results on November 14th!
On September 28th, Chief Architect of PHA Mr. Yi Tong was invited to attend the Global Top Designing Team of Eye of Spring & Kunming Spire Summit held by Junfa Construction Group. In the summit, he shared PHA’s designing concept and process revolving around the intended dialogue of “Design Makes Kunming Better”.
Junfa Dongfeng Plaza (Eye of Spring) has been highly eye-catching since the launch of the project. Set in the absolute CBD of the major city of Kunming, the project is positioned at large-scale international urban complex which serves as the epoch-making landmark of central Kunming City. Covering the high-end commercial centers, Class A offices, super five-star hotels, luxury apartments, recreation and sightseeing, subway check-in and etc., it will be a new commercial landmark of Kunming City in the near future.
PHA cocktail reception 2019 ended at Victoria Harbour in Hong Kong on 20 June.
We sincerely thank the clients, business partners and friends for supporting and joining the event to celebrate PHA 7th anniversary together!
On the evening of May 23, Dr Ping Xu was invited to the "mangrove night" charity dinner in 2019. Organized by Shenzhen Mangrove Wetlands Conservation Foundation (MCF), the event is dedicated to public education on mangrove coastal wetland protection and environmental protection.
Paying attention to the natural ecology is also concerned about our own future.
Sustainability and the impact of buildings on the environment are also important issues that PHA has focused on in its design practice.
PHA keeps breaking through in the field of commercial architectural design, and created design with innovative thinking, which has made PHA gain more attention in the industry. On April 12, at the China Commercial Real Estate Summit Award Ceremony, PHA won the honorary title of Excellent Service Organization.
PHA's exhibition works: neon matrix, with Hong Kong's 1970s as the background and Hong Kong's street neon as the design language, shows the new concept of symbiosis of media and commercial space. 100 white tower models of 2.0 meters in height are open for the 100 exhibitors to re-define the spatial potential while maintaining its envelope as a collective urban form.In this installation, ‘space’ were cut diagonally into different size to meet various personalized demands. Four continuous LED strips facing different direction were created. The LED volumes intertwine with the building massing which blurs the boundary between media and space. It metaphor that retail space is enriched by the embedded media and to bring unique visual and sensory experience to customer. The acrylic represents online branding and shopping which become an inseparable part of retail and it offers higher efficiency and all-pervading service to consumer. We wish to represent this interesting mixed retail environment through this exhibit.
PHA was honored to be invited to participate in this major event, including Ms. Li Nan, Vice President and General Manager of Business of Longhu Group, and the President of CGV Cinema, who delivered speeches at the opening ceremony.
In building design, PHA is to highlight the two main entrances, using the transformed strip LED lamp, and discolored aluminium plate, using digital (parametric) design technology to create a fantastic effect. The printed aluminum plate at the top of the body is extracted from the unique folk culture of "Changzhou embroidery".
PHA originally created "Canal Boat" emptying platform to vividly reproduce the commercial customs on both sides of the canal, 245 meters main waterway atrium line, create IP commercialization space, play the original attraction of the project. Details more reflect the meticulous attitude of the design. Focusing on the theme of "Canal Boat", PHA designs interactive devices of "River Wharf" and "Watchtower" in the other two main atriums to further strengthen the development of the interior theme. PHA breaks through the homogeneity barrier of traditional shopping malls with its unique canal ecological space IP, innovates and improves in the aspects of space building and scene building, breaks through the invariable spatial pattern, and integrates social and humanistic attributes to bring diversified experience to consumers.
It is located in Panlong District of Kunming, with a construction area of 653,324 square meters. It is on the side of the most central “Dongfeng Square”, the west side is the famous Panlong River, and the east is Beijing Road. It is a mature commercial circle in Kunming. The road along the road is the gathering area of Kunming office buildings. The project site is the only commercial gold treasure in Kunming. The project will be a large-scale complex project in Kunming, which includes 8 floors of a total of 110,000 square meters of shopping malls, Class A Building, super 5-star hotels and super high-rise luxury apartments. PHA has mastered the general plan and buildings. Coordination, as well as architectural design of the mall, including façades, moving lines and business planning advice.
On May 10, 2018, Hong Kong's famous architectural magazine "PRC Construction" held a biennial architectural forum in the Build 4 Asia 2018 venue. The theme of this year is "China Construction and Present Style". This event invited a group of outstanding industry participants to participate in the promotion of industry dialogue and exchange to promote industry development. Mr. Zhou Jiayu, Director of PHA, was invited to participate in the event and delivered a wonderful speech on the spot. He had an in-depth exchange with other invited guests to discuss new trends in the industry.
PHA cocktail reception 2018 was successfully completed in Hong Kong, July 12.
PHA founder Dr. Ping Xu, Board director Mr. David Roberts and Mr. Clive Chow, and a group of domestic and foreign clients and well-known persons attended the reception. This reception is to thank the clients and friends who support PHA in the past five years, and to build a platform for communicate with each other in the industry.
The guests at the reception included new friends who met for the first time, old friends who have been always staying with us, even some foreign customers who came from afar. Many distinguished guests took time out of their busy schedule to celebrate the PHA annual grand ceremony together.
PHA cocktail reception was held in The Hong Kong club, it was established in 1846. Its Members included government officials and the heads of major trading firms. The atmosphere of the ceremony is noble and elegant, the guests and friends are welcomed with good wine. This is a night belongs to PHA.
Presenter ：Dr. Ping Xu, Design Director of PH Alpha Design
‘A shift of Retail Climate’ Ping presented her 20 x 20 Pechakucha on the stage of MIPIM Asia 2016.
‘Retail Architecture develops along with consumers growing expectation of retail activities. Today consumers are looking for more than just to acquire purchase to fulfill their physical need in life. They need more to satisfy their Spiritual & Cultural Needs in their shopping experience. In order for a retail architecture to maintain a leading position in the fierious competitive market, regardless of whether it is a Mall, a Life Style Shopping Village or a Combination of Everything, it has to be established and flexible to cover all the current and future need of consumers.’
A few aspects is covered in the presentation with example of PHA’s Design, including:
Cultural Aspects of Retail Space
Wow Aspects at Architecture and Space Design
Entertainment Factors and Facilities
After our first partnership with SCP Group for Shenzhen SCPG Plaza Renovation project, PHA is honoured to be appointed again by SCP Group as the architectural and interior designer of their new shopping mall – SCP Group Olympic InCity in Hangzhou, China. It will be located next to the Olympic Sports Center and the International Expo Center, the area of Qianjiang Century City in Xiaoshan District.
We gave a theme of 'Fly High' to this shopping mall implying that Xiaoshan District will become a vibrant and prosperous district, given its positive development background of Xiaoshan Airport economic zone. The focal point of our design is the innovative cross-floor eco-atrium located between the 5th and 6th floors, derived from the design theme. The stretch-wing glass ceiling structure combining with the glass atrium and set-back, not only vivid and beautiful, but also coordinate well with its function. The outdoor frame area with the continuous growing and changing green plants – delivers our concept of ecological shopping experience perfectly.
With our innovative design concepts and techniques, PHA ensures you this shopping mall with breathtaking features will become another iconic landmark in Hangzhou, China.
As a guest speaker, PHA Design Director Dr. Ping Xu, as a professional architectural designer with over 20 years experience, shared her unique insights to the topic – “New Definition of Shopping Mall” during the panel discussion.
“With the improvement of economy and social life, shopping is no longer the process of consumption, but an experience, a complex multi-dimensional sensory experience. Design in which played a pivotal role.”
“Recently, experimental shopping mall is becoming more and more popular, many shopping malls are pending for an upgrade. Architectural design plays an important role in this. As one of the leading company in this commercial retail industry, PHA always provide our clients a model for the future, is commercially successful, and, exceeds their requirements.”
It is honored PHA is awarded as "Outstanding Service Company of the China Commercial Real Estate Industry” for another year. PHA Director Mr. Clive Chow expressed his thanks: “This is certainly a big recognition and encouragement to all of us at PHA. Our team will continue our hard working for providing our clients more innovated and excellent designs in order to maximum the value of their projects.”
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