PHA

Chongqing R&F Bay Phase II Project Concept Design

Project Summary

Location: Chongqing, China
Project area: 102,635 sq m
Service: Master Planning, Concept Design

The project, planned and designed by PHA, will reinterpret the creative design of commercial streets from the perspective of harmonious coexistence between nature and business, and create a "pioneering district" gateway that allows citizens to immerse themselves in another ideal shopping environment!

The project is located in the central area of Chongqing Municipality and the center of Jiangbei Airport, situated on the Lingkong Tourism Belt of Yubei District, close to a subway station, with multiple main arteries converging here. Its location advantage is obvious, covering a commercial area of 28,000 square meters, a 26-story office building, and a 22-story apartment building, aiming to create a public-friendly urban space for the public.

From the perspective of "city + tourism + commerce" integrated development, PHA Pioneer redefines the possibilities of commercial street design. Meeting the individualized, diversified, and differentiated needs of modern consumption venues while coordinating regional industrial development, creating a window for Chongqing's image, and building a vibrant corridor along the airport!